Nowadays, a majority of business owners and entrepreneurs think that building an app is an excellent idea to boost their business’ value. There is a good reason behind that thinking! A Research shows that the mobile apps are expected to generate $77 billion revenue for businesses this year. Well, that’s an enormous amount right? Yes it is, for any entrepreneur.
However, not all the wealth is being generated with app revenue. According to research, it is found that only a small portion of the available apps actually used. As per the stats, there were 2.8 million apps, in March, 2017, for the Android users. Whereas 2.2 million apps for iOS users in January, 2017. With such things, a majority of the app developers are just being drowned in a sea of failure and only the best ones can sail on top of the sea. What they should understand is that just because they have found an idea useful for building an app, doesn’t mean that people will like that app.
Now you will think, why to build an app then? The point is that any app which you are making should add a sense of value to your business and should help in boosting the revenue of your business.
Following are the five steps you need to take to build an app that will boost your business value:
- Research the existing market
If you are looking to build an app without researching the current competitive market, all your efforts will go in vain. Thinking of an idea is a complicated task but implementing that concept into reality which will increase your business value is much more difficult. If you want your brand value to improve you should learn and understand the available apps of different companies who have been successful in the global market.
Learn to go through every detailing of your competitor’s app to understand the X factor which will make you achieve success when you build your app. However, this process may take some time but it will be worth every minute you will spend in learning.
- Simplicity is the Key
No one will like to use an app which is filled with ambiguity and complex functions, customers like easy things and the same is with the app development. The more efficient your app usage functioning is, the greater number of traffic you will generate for your business in the long run. Keep everything simple right from the User interface to the End page of your app.
Suppose you are building an eBook app, there are some things which need to be taken into consideration. The texts in your app should be short crisp and straight to the point. Avoid any errors as they can create issues for many readers who are using your app for reading their favorite books. Mobile app development company in India provides excellent offers to get you develop apps which can be of great benefit to any business.
- Link up with your values
Every company has their values which may differ from every other company. Plan correctly and define your core values as a company and make sure that your app is in line with them. A mobile app doesn’t need to be a short catalog or a small app with minimalist functions. Instead, an app can be of great importance in bringing any company’s business value to unbelievable heights. Mobile apps can offer something different which you will surely not get on any other platform.
Starbucks can be a perfect example for this. They have made a mobile app which offers seamless services to their customers. Right from the fonts and layout to its User interface, app stands to match up with the brand rather than a separate entity. Further, it makes paying for beverages quite easy and is loved by millions of users all over the world.
- Use tools to their highest potential
Look towards catering your customers with some top quality visuals and User interface to amplify the experience. Many people think that mobile apps pose a great amount of limitation, however the barriers to your mobile experiences aren’t barriers if you use them to their highest potential.
Tinder, a very popular dating app has one of the most simple user interface design yet have gained enormous popularity from a chunk of apps which are available in various store markets. There is a vast range of features and tools which you can use to make your mobile app more powerful and unique to stand in this cut-throat market of applications. Use features such as geolocation, gesture controls, and many others to power pack your app enabling it to shine in the global competitive market.
- Supplement your brand’s Value
Any app which you are building should promote an advancement of your brand’s value. If an app is not increasing your brand value or degrading the current reputation, you should probably make a cross on that particular app. In many of the cases, users can buy your services from the website but building an app based on the right guidelines and principles will tempt them to shift to your mobile app usage.
Such an example is the Audi brand app. With this brand being much more successful in the automobile industry, they have launched an app in the name of Audi Connect App. This app lets the users lock their cars, find cars, set different times and much more. Hence, Audi drivers will find it far easier to control their cars right from their Smartphone. As a result of which, the app reinforces the company’s collaboration with technology and adds in the overall brand value.
Your App can add value to your business in unbelievable ways. If you thrive to place each block in the right place and align its functionality with your core business, there will definitely not be a stopping for you in rising above the multitudes you have always dreamed of.
Author Bio: James Grills is a technical writer with a passion for writing on emerging technologies in the areas of mobile application development and IoT technology. He is a marketing advisor – currently associated with Cumulations Technologies a Mobile app development company in India.