The process of generating traffic with the help of natural, organic, editorial or free search results in the search engines is referred to as search engine optimization. Search engine optimization is more popularly known as SEO. Today SEO has become one of the most popular forms of digital marketing and though long-term, but the results are worth mentioning.

The three C’s namely the content; the code and the credibility are fundamental aspects of search engine optimization. It is these three C’s that decide the traffic on a particular website. If you are interested in getting some more information about this then you can go through the details mentioned below:

Content

The most important part of the SEO is the content. It is in fact considered to be the king. Without content loaded with keywords, it is not at all possible for a website to gain visibility. The spider does not have eyes, and so without the eyes, it is definitely not possible for the spider to see if there are images or animations on a particular website. It is for this reason websites that have some frames are not at all given importance by the spiders. It can just index one frame before it leaves a website. To index a website, it is important for the spider to see it using an HTML text.

This is because the HTML text can easily be read and understood. To ascertain that your articles get a place at the top of the search engine, it is important to stuff in the keywords at regular intervals. It is also advisable to include the targeted phrase or the keyword high up on the page and also at the bottom of the page. It is also important to stuff in the keyword in the middle of the page and highlight it or hyperlink it.

Code

This is the next important thing in an article. In most cases, the source code that is there behind a particular website is quite huge and clumsy. The content management system that is in operation today is database driven. The spiders are not able to understand certain programming languages that help in managing the website easily. So the best way to ensure that the various search engines properly index your website is to design them using the most accepted web standards.

Credibility

This is another important factor that you need to keep in mind when designing your website. To ensure that your article is listed at the top of the page, it is immensely important for your article to have a certain sense of credibility. The best way to do this is to get links from the industry sites that are relevant to the industry. If the site that is linked to your website is relevant, then it will surely increase the credibility of the website. If you are undertaking a link development campaign, then it is essential for you to emphasize on quality of the link rather than on the quantity.

If the factors mentioned above are kept in mind when designing the website, then your website will generate much traffic.