Let us admit it you have already racked your brains and worked on multiple lead generation campaigns. Some have worked while others have fallen flat and you are still looking for a strategy that helps you generate leads by the tons.
This is a common situation where most marketers and business owners find themselves in today’s hyper competitive market environment. Traditional ideas of lead generation aren’t yielding the kinds of results like they did in the past due to their overuse and a sense of boredom that has crept in the minds of users.
Hence you find yourself in a situation where you need to adopt a new strategy that has wide reach, is cost effective and helps you generate quality leads very fast. Lead Quizzes would check all the boxes in this regard.
What Are Lead Quizzes?
You see them across the Internet and every business from the billion dollar enterprises to small startups are using them to engage with their users. You surely haven’t missed out on such quizzes on Amazon that comes in repeatedly.
These quizzes come with an integrated lead form that allows you to collect leads such as phone numbers, email ids etc. You not only generate leads doing so but also qualify them which can be used for targeted marketing campaigns.
There are two types of lead quizzes that are popular – Trivia Quizzes and Personality Quizzes. The former is aimed at evaluating user’s knowledge in a subject while the later focuses on understanding the personality traits of the users.
While both these forms of lead quizzes are widely use most marketers prefer personality quizzes as this allows them to identify niche needs and aspirations of their users and also create highly qualified leads.
How to Create Lead Quizzes?
Unlike other digital marketing strategies that often require you to work with an agency you can create trivia quiz or personality quiz all by yourself using a multiple choice test maker. These test makers provide you with complete creative control of the quiz along with the option to define outcomes, quiz scores as well as means of generating leads.
You can do all this using a WYSIWYG tool where you would be able to create and deploy the quiz without having to know HTML Coding or any other web programming language.
Here is step-by-step example of how a large marketing company generates leads using a quiz?
Step 1. Ask a Quiz question those appeals to your audience
Step 2. Ask a few questions in an interactive & visually appealing way
Step 3. Gather leads for your business before displaying the results
Step 4. View results + add a call to action button
Why Lead Quizzes Have Become So Popular?
Lead quizzes are hot! Why you may ask. The reason is very simple Internet users just love them. They like taking these quizzes, sharing them within their own network and while doing so they wouldn’t mind sharing their email ids or other contact details. Think for yourself – what are the odds of a user sharing his/her email id after reading through a blog when you promise to notify them about similar blogs?
‘Bleak’ would be the right word. Compare this to a quiz where users have to submit their email ids while taking part and know that there are discounts and other offers waiting for them at the end of the quiz. That’s the power of lead quizzes when it comes to helping you generate new leads and using them for your marketing campaign.
Why People Share Their Leads?
You may be wondering why people would share leads with you or why your previous strategies failed to generate the kind of leads these quizzes promise. So here are some of the reasons why lead quizzes tend to be more effective compared to other lead generation campaigns.
- Engagement Factor – If you have tried informative blogs for lead generation you need to know that blogging is a crowded space where every brand comes up with new blog posts on a daily basis. It won’t be an exaggeration to state there are dozens of blogs published on the same top every single day. Plus blogs are severely handicapped by the lack of engagement factor. You are never quite sure whether people would read through your entire blog! This is where quizzes tend to score points as they are engaging and most users would like to complete the quiz and see the results.
- People Love Incentives–You can stand in the middle of the road and ask users to drop their contact details in a box while promoting your products or services. Will they do it? Very unlikely, but if you promise them some incentives such as discount coupons or other freebies they are likely to fall for your campaign. The fact is all of us love incentives in whatever form they may come. Lead quizzes have incentives at the end of the quiz waiting for your users and this is why most users wouldn’t mind sharing their contact details.
- It Takes Them Through Self Discovery – We all love knowing about ourselves, don’t we? This is where lead quizzes can work in your favor as they take the users through a journey of self-discovery. In case of Trivia Quizzes users like testing their knowledge against your quiz and would eagerly waiting to see their score at the end of the quiz. Likewise in personality quizzes they would be interested in knowing more about their personality traits and how they compare against rest of your users. You can easily collect strong leads through the process.
- It Helps Build Relationship With Users – It isn’t difficult to generate leads when you instill trust and faith about your brand in the minds of the users. That’s exactly what lead quizzes do. The very branding of your quiz right from your logo and slogans to the creative elements you use in the quiz can cast a strong impression in the minds of the user. If they see you as a professional business that can offer them the products and services they intend to use in the future it becomes easy for you to generate leads.
Summing up lead quizzes are one of the most productive ways of generating highly qualified leads for business. When you work on them creatively using a multiple choice test maker you will be able to identify the needs of your users, segregate them and run a highly targeted marketing campaign that improves your conversion rate. Get started with a multiple choice test maker and sky is the only limit for your business.
Author Bio: Mark Gill is a writer and marketing expert. He specializes in interactive content and spends most of his time online looking out for new things and implementing the best possible solutions for his work. He constantly explores trends in content marketing and uses them to increase engagement and ensure success. He has always strived for perfection and is surely on the path to achieve it.