Talking about the business 10 years back was a completely different concept. But now the trends have shifted with the introduction of websites for every large as well as small business. Even the people who are operating in just the single small city are working to get their website designed in a manner so that they can provide best graphics and business exploration experience to their customers.
Earlier, the websites were only limited to typical designs with content and use of some standard colors but now, every single thing displayed on the web page hold special value. Your content, colors, design, images and anything else that you have on web page decides what kind of traffic you are going to receive and how would be your business response.
The website design is not just the standard alignment of text and the borders. If you need a website that gets better attention of the users, you must work on design tactics that can keep the user stick to your webpage. The latest website designing techniques involve the use of different shapes, layers, and shades to get the focus on relevant content.
This is like guiding the user on the webpage without even compelling them to do so. This is why the web designers try to use vibrant colors that can separate the content which needs to be presented to the user on priority. Moreover, you can also find an impressive use of shadow and depth effects to create a three-dimensional illusion and display the products to the user in an amazing manner.
The shadows are used wisely to add a distinction on the webpage while depth effect is used to bring the services at a display. However, the tradition of having symmetry has also changed as the latest trends require you to play on page in an asymmetrical manner. So if you are working on design, make sure you use shapes, layers, colors, etc. very wisely.
Even though you may encounter so many myths that the content is not so important in the modern website designs but in reality, the content still has got a lot of importance on your webpage. Content is necessary to tell your users about your business. However, there is still a fine line between what is called content and relevant content on the webpage.
So once you are prepared with the relevant content to be displayed on your website, all you need to do is work on the typography of the website. Typography is actually the style and size of the text/font.
There are a variety of font styles to choose from but you have to choose the font that can help in complimenting the design of your website. the thickness of the font using the bolds and italics are very important to go well along the design which you have prepared for your web pages.
Animations and Videos
If you are upgrading your website or you want to get a completely new and customized website for your business, all you need is the relevant content to display. In technical language, you can also refer to it as particle background.
The highly responsive website that offers great user experience is those which have effective work done on visual data. This is why, you can use short videos, or gifs to show what you exactly do in your business. There is nothing better than using animations to display the service process or the features of the product you are selling.
The use of right visual media helps you to grab the attention of the user and make them understand your business idea with a effective two-way communication.
However, it is very important that you must use visual media in a manner that there is no loss to the simplicity of the design of your web page and for that, you need to work a little more on the alignment of the entire content.
Mobile Web Page experience
We all know it very well that the idea of browsing through the internet has now changed. The busy life and easy smartphone availability have made it easier for people to explore internet using handheld devices while traveling anywhere or even sitting at home.
Hence, you need to work on the mobile view of the website because it is not possible that your clients or customers are not able to get through the desktop pages of your website and prefer to explore them on mobile. There is a simple rule, make your website simple on mobile. Because of the smaller screen size and difference in display, you must try to show only relevant data on the mobile view of your website.
Try to use mobile animation and Gifs more because your customer will not wait for the page to load for more than 10 seconds. The higher would be the loading time, the chances of the user to visit some other websites are increasing. To cope up with this, Try to go for design specific variations of the website to support the interface of the different smartphones and tablets delivering better user experience.
The days have changed and everyone needs things to be sorted whenever they are in need of some services on the web. The best user experience is served through simplicity. Simplicity does not mean that you cannot use asymmetrical patterns or some bright color but the simplicity of web page is defined with easy information.
You cannot let your user crawl through your entire website just for searching the product. Therefore, you can sort the things by easy page viewing options with dedicated search options that can save the time of the user. The simplest homepage must contain easy to understand graphics with readable fonts.
All you are working is to achieve a simpler vision and customer insight to your business, therefore, you must try to avoid any complicated designs that can make it difficult for the user to explore.
Also Read: Best Web Designing Tools for Beginners
If you do not want a busy page website full of content or either a website with so much of white area, all you need to do is to simply follow all the above-defined steps for the website designing in a proper format.
The website designing has not remained complicated with the introduction of tools like Invision, Marvel, Axure, and Adobe XD etc. but it is also very important to work on the planning of the design to get best and easy webpage user experience.
You can always use vibrant colors, effective content, different but relevant font styles and visual media display such as subtle Gifs or videos that can make you get the most out of your website and gain an advantage over your rivals in upcoming times.
Author’s Bio: Ravi Sharma is the Co-Founder & CEO of Webomaze. He is a young entrepreneur helping various businesses worldwide to have a better online presence through a great website, mobile app and strategic digital marketing. He is a traveller and loves to explore new places.