For doing business you have to be present where your customers are. Now imagine that you have thousands of customers but you can not reach to each customer physically. So, what to do for reaching potential customers? The answer is through the internet. In a current digital world, all are present on the internet via different platforms.
Now, doing business through e-commerce is a way to reach to the customer. As a human, we have a question that way to start an ecommerce store? or Is it profitable? You can get all your answers below. For making your business more popular in the market, business through e-commerce is more important.
Why start an ecommerce business?
Whenever any customer wants to buy any product online then, first of all, he/she search for that product on the internet. As per the survey of standards, more than 40% of the purchase is done by e-commerce. And this figure will continuously increase day by day globally.
One reason is that nobody has time go to physical shop for buying any product. If we spend money on digital marketing of business compare to local marketing, it makes more popularity and profile. E-commerce business allows the range of opportunities for business, products, market, customers, etc. Benefits or Importance of e-commerce business is listed below.
Customers can shop anytime because online stores are available at any time on the internet. Whenever a customer doesn’t have time to go physically for shopping they prefer to buy from online stores. So, this is more convenient for the customer. This is more beneficial for a business owner that they can reach out to the customer at any time.
In business, scalability is a most important thing. To grow any business, increasing products and its range as per demand is important. In e-commerce business, you can add latest methods of payment, products and shipping methods as well. From the marketing perspective, e-commerce is a more convenient way to reach a customer.
For marketing of e-commerce business, SEO and social media marketing are best ways. Most of the customers get an idea about business through social media platforms. For the marketing of this business, we have to reach where customers are. Through the internet, millions of people can see your website. If we compare the number of people reaching by online to the local marketing then easily get an idea about e-commerce business opportunity.
Advantages of E-commerce business over traditional business :
No, any geographical limitations:
In traditional business, you have a limitation of the specific location. You can start the business within the space you have. But in the e-commerce business, you don’t need the specific setup. Through the website, you can start your business.
Easy to make customers on the internet:
In e-commerce business, 30 to 35% traffic is coming from the organic search. Whereas in traditional business, you have to do marketing physically. And other traffic of customers can come from social media marketing and AdWords in e-commerce marketing. When the customer purchases any product, they know all the information of a product, trace the product delivery state. So, this helps store owner to earn customers trust.
Save travel time and cost:
The main reason for choosing e-commerce business is a customer can purchase any product just by a click. It saves time and money of customer. Whereas in traditional marketing customer has to go shopping. Also, e-commerce store owner also reaches to customers with some clicks. So, e-commerce business saves time and money of buyer and seller.
Selling Products Across the World:
If you want to start traditional business globally, there are certain limitations. Compare to traditional business, the e-commerce business is easy to start globally. You can sell products worldwide in the e-commerce business.
To open an e-commerce store you need one website. So compare to traditional business we need less investment. No. of other things required to start the business is less in e-commerce business compared to traditional business. We do not need the human resources, space of business, less marketing cost.
Enables deal, bargain, coupons and group buying:
When it comes to deals/ sales, that is provided online as well as in traditional business. Online deals/offers attract more customers compare to offline because online shopping is done by few clicks. We can attract customers by kind of deals/coupons.
Available all time:
Main advantages of e-commerce store is that available all time. Whenever a user wants to purchase, they can access the online store anytime. Whereas in traditional store user has to go shopping for a particular time.
Hoard Of information :
In a traditional shop, you can get all information of product whereas in e-commerce store you get all information about a product by just clicks. Also, you can analyze some products so, you get your desired product. By giving huge information about product store owner can earn the trust of customers.
Less managing activity:
Compare to traditional business, an e-commerce business less maintenance is required. We don’t need to do paperwork. We less need to manage our human resources compare traditional business. We can manage the things by a few clicks in the e-commerce business. By customization of e-commerce store with different functionality, maintenance of store becomes easy.
Nowadays demand e-commerce business is increasing day by day. Above mentioned points are advantages of e-commerce business. So, it helps you to make a decision of making of e-commerce business.
In the current market, we can see some of the e-commerce businesses which makes large turnovers in very few years. Selling a huge range of product in the online market gives the opportunity to earn revenue by creating a brand. You can increase your sales by selling on different E-commerce platforms.
“In eCommerce, your prices have to be better because the consumer has to take a leap of faith in your product.”- Ashton Kutcher, Actor, producer, model, investor.
For starting e-commerce business analyze the current trend and then take a decision. If you keen on starting any business then e-commerce is demanding now. E-commerce business is done in various business models like B2B, B2C, C2C, C2B, etc. So, take the decision of starting an ecommerce business. I hope that this article may help you.
Author : Hiral is working as Content writer and Assistant Digital Marketing executive at Emipro. She writes on topics like startups, entrepreneurship, e-commerce, digital marketing. She helps businesses to grow digitally with a new horizon. In free time she likes to explore new places and talk with different people.