Let’s start simple: What are Web Vitals? Web Vitals are a set of online metrics used by Google to evaluate the functionality of a website.
Since there are so many user experience signals, Google intends to make it easier for website owners and developers to determine the quality of user experience. This is done by defining the most important metrics to focus on – the Core Web Vitals.
Now that we understand what the Core Web Vitals are, we can proceed to talk about why they are so important in today’s business world. Let’s dive right in!
Why Are Core Web Vitals Important?
Since Core Web Vitals are Google’s essential metric system, they are used to portray a user’s subjective experience on a website.
Knowing how users correspond with your web page is crucial since it shows you the strengths and weaknesses of your page. To fully understand the Core Web Vitals importance, first, you must realize how beneficial it can be for your business!
Using the information obtained from the Core Web Vital metrics, you can improve your website and make it more appealing to users, thus making more people see and share your page.
And that is the best way to gain more customers and clients!
The Three Key Core Web Vitals Metrics
Here are the types of CWV metrics:
- First Input Delay (FDP). FID displays how a website page responds when users interact with it for the first time. It also analyzes how quickly a website’s browser can provide a result to visitors.
- Largest Contentful Paint (LCP). LCP measures how quickly the biggest element on a website can load and appear (such as pictures, animations, text, videos, etc.)
- Cumulative Layout Shift (CLS). CLS is used to measure the visual stability of a website by calculating the frequency of sudden layout changes seen by visitors (such as the text suddenly moving or being replaced with another element, picture disappearing, etc.)
Now that we understand the basics of Core Web Vitals, let’s see how you can improve them and use it to boost your website!
5 Simple Tips for Improving Your Core Web Vitals
- Optimize Images
Images are one of the most important website features. As a result, optimizing them is crucial since it can make your website much lighter and improve loading time, thus boosting your LCP score. You can achieve this by simply compressing images – and don’t worry, it won’t ruin the image quality, as long as you save it in the right format.
- Apply Critical CSS
Critical CSS is in charge of the material initially seen when a person opens your website.
It is the CSS that is imported in above-the-fold elements. It’s important to know that this doesn’t make your web page load faster; it just gives the impression to the user that it is.
- Reserve Space For Ads and Pop-ups
A common mistake is forgetting to reserve space for Pop-ups and other Ads on the page. When pop-ups appear on the website, all of the properly constructed and placed content is disturbed.
Because of this, it’s very important that you take ads into account while making a website, so it doesn’t ruin all of your hard work.
- Implement Lazy Loading
Isn’t it annoying when you browse through a website, and the images you come across simply won’t load? That’s why it is crucial to implement Lazy Loading as it enables loading pictures at the precise moment that visitors scroll down the page.
This doesn’t only upgrade the overall user experience, but also maximizes your overall Crucial Web Vitals score!
- Improve Server Response Time
Server response time is very important for a good LCP score. If the browser takes a long time to get content from the server, anything you see on the screen takes longer to load.
The most basic thing you can do to improve your server response time is to upgrade your hosting plan. Consider moving to a dedicated plan if you’re on a slow shared hosting server.
The other thing you could do is improve your CDN. A CDN (content delivery network), also known as a content distribution network, is a network of geographically spread and interconnected servers. They offer cached internet material from a network location near a user’s location.
Leave It To The Experts!
It could be a little difficult to grasp everything at first. If nothing else, you’ve already got your business to concentrate on, so this is a lot of extra work. Lucky for you, there are companies that specialize in this kind of work!
The process of improving your web pages for search engines is known as Search Engine Optimization (SEO). It aims to boost your website’s natural visibility in search engine result pages.
What’s important about SEO is that it’s quite different from regular, paid search engine advertising. With SEO, your website gets optimized to organically appear on the first page of the search engine, making it visible to more people. This is called “organic traffic,” since viewers discover your page by themselves.
All of this is much easier when you optimize your Core Web Vitals!
Due to this, a lot of businesses turn to SEO specialists to apply the latest SEO strategies and increase traffic to their websites. They know exactly how and what to do to make your website more accessible and user-friendly, so it’s the most effective way to improve your page.
Every step counts!
No matter how small it seems, every step you take to improve user interaction on your website can greatly benefit your business.
People are naturally drawn to pages that are eye-catching and easy to use. You can use this to attract more people to your website and gain more consumers or clients organically.
Even if you lack the time or knowledge to do it yourself, reliable SEO services can help.
When a team of qualified professionals optimizes your website, you can be assured the work will be done successfully.