While a marketing campaign is something that needs to be actively worked on for a prolonged period of time, creating a breakthrough with a single piece of content can make your efforts much more effective. Still, there is no such thing as a recipe for going viral. Sometimes, you can do everything right and not get the attention you believe you deserve, while in some other situations you can just make a video without putting much thought into it and achieve this goal. Nonetheless, people who had made viral videos in the past often spoke about what they believed was the reason for their success. Here are five such factors, that just may help your video go viral.
1. Tell a story
For some people, it takes several hours to tell a story, while others were able to do it in a six seconds-long vine. The key to making a compelling, memorable and shareable video lies in telling a full story within the single narrative and with the use of proper storytelling techniques. Let’s say you want to make a video to help you with the product placement. You start from the protagonist (your client) and then describe the conflict (the problem they have). After this, all you need to do is include the way in which your product/service helps them resolve this problem (action) and there you have it. With the proper use of these elements, your message will be more powerful, a bit subtler and much more likely to go viral.
2. Follow a current trend
Although you do want to avoid riding the tide of controversy, finding a way to give your piece of mind on a currently hot topic may help you go viral. With proper keywords, you can lead audience exploring this event or topic to you in an effortless way. However, you have a limited time-frame before social media become overcrowded with a myriad of similar stories. Luckily, platforms like Isentia can give you a much easier way to handle this kind of media monitoring. This also means that apart from paying attention to your production quality, you get the chance to act in real-time.
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3. Hire professional help
Another thing you need to know is that the production of a video is not an easy thing, which is why it might be worth your while to look for some professional help. Ideally, if you plan to handle your video marketing in the future, you should enroll in a video production course. On the other hand, you could just outsource this task to someone with more experience.
4. Title and thumbnail
Think about the last few videos you watched on YouTube. What drew you to them? Before they even open the video, people usually take a look at the thumbnail and then read the title. They do it in this particular order, seeing as how the human brain detects visual information 60,000 faster than the textual one. If these two elements are compelling enough, they just might give your video a shot. Nonetheless, you should keep in mind that the use of black-hat techniques never gives positive long-term results and might even get your video flagged on social networks.
5. The length of the video
In most cases, when making a decision whether or not to click on the video, the first thing people check out is the duration of the video. If the video is 20 to 30 minutes long, the only people who will give it a shot are those who are very interested in the topic at hand. On the other hand, if the video is 1 to 2 minutes long, they might take a look simply because they are drawn in by an interesting title and thumbnail (something we already discussed). Furthermore, having a video of this length means that people are less likely to back out if it just goes on autoplay. Still, due to the short time span which may not be long enough for you to convey a full message, most creators go with videos that last for 4 to 5 minutes.
At the end of the day, those who address all of these five factors with utmost care and diligence have a much higher probability of creating a viral video. You also need to understand that there are some issues you cannot affect. This is why two videos with more or less the same production values and similar content will never get the same response. Therefore, you need to keep trying even if you fail at first. The key to success in this game is perseverance.