The right video wall processors offer significant benefits for any organization looking to make the most of audiovisual technology. Seamless, high-quality output is great for your team, customers, and more, especially with 4K quickly becoming the expected video standard.
These processors ensure that any video wall you set up offers seamless scalability, switching, a range of in-video effects, and more. In this post, we’ll show you how this helps a business thrive.
1. Generally Optimized Video
On a practical level, the biggest advantage a video wall processor gives you is far better overall video quality. However, this goes a long way toward helping your business.
For example, sharper visuals mean more impactful presentations. “Optimization” here can even extend to ensuring a video feed instantly adapts to a screen’s size. Plus, the right processor will usually support 4:4:4 chroma subsampling. This means every color your branding materials use will shine through with no compression.
This might not seem too pressing from a business perspective… but even the smallest problem with your video can slow down meetings or make the company seem cheap.
2. Higher Customer Engagement
Similarly, high-quality video is something customers notice immediately and often makes them a lot more likely to engage with your business. Large-scale video walls instantly earn a passerby’s attention, boosting metrics like:
● Overall foot traffic
● Product awareness
● Promotional visibility
● In-store dwell time
Adding to this, a compelling video wall display is often seen as proof of a company’s willingness to embrace new AV solutions. Essentially, the right video wall processor and setup show people that your business isn’t behind the times.
Integrating dynamic, real-time content into your video wall can further compound these benefits. For example, you can set them up to instantly show flash sales. Alternatively, touchscreens can make catalogs and displays more interactive. Either approach can turn heads.
3. Cost-Effectiveness
Returning to practicality, a video processor from the right brand offers a lot in a single device.
An inefficient setup requires separate players, splitters, switches, and more, but a modern video wall processor already covers all these bases. You’ll only need to install one piece of equipment, which uses less power and generally costs less per device.
Newer models will also generally last longer, letting you future-proof your tech stack. Even if you don’t currently use 4K60 (4K quality at 60 frames per second) video, it’s worth investing in 4K60 equipment that will still amaze staff and customers alike for years to come.
In addition, modern processors – small or otherwise – are more energy-efficient. The AV industry as a whole is becoming more eco-conscious. The knock-on effect for your business is that your energy bills will be much lower, whether you need a single display or dozens.
4. Better Situational Awareness
A video processor’s main goal is to coordinate and maintain a video wall display, which can do a lot more than simply amaze potential customers. In a security control room, for example, a video wall displays multiple live feeds at once, letting your team keep watch over the entire property.
Any business setting that requires monitoring live data also needs a video wall. This could be:
● Airports tracking arrivals and departures
● Trading floors comparing live stock prices
● Energy companies checking power grid load
● Logistics firms monitoring fleets via GPS
● Dispatch hubs tracking first responder availability
● Hospitals assessing patients’ vital signs
A video wall means just one display to focus on, reducing cognitive load and allowing for quicker decision-making, even in an ongoing crisis.
5. Scalability
Even a small video processor offers impressive scalability and can adjust to different resolutions at a moment’s notice. They can also easily adapt to shifting input sources, with many supporting up to 8 inputs, mainly via HDMI.
Your video wall will likely have different uses throughout its lifespan. For example, you may start with a two-screen setup that communicates important information in a landscape format. As you grow and experiment with new formats, this could evolve into a 4-screen 2×2 setup.
A scalable, adaptable video wall system means you only have to pay for the extra screens. Your video wall can expand alongside your business and meet its shifting needs with few extra costs.
In all likelihood, a business that needs a small video processor may be on a tighter budget. That means it might help to build your video wall setup in “phases”, with lower upfront costs. You can then focus on your core business offering and keep adding to your video wall over time.
Final Thoughts
Small video processors are affordable and easy to set up while still providing a video experience that engages customers and brings your brand together. And even if they’re exclusively for your team’s benefit, the right processor keeps them informed and helps them do their job smoothly. It all starts with investing in a video wall setup from a reputable AV brand.
Also Read: Top 10 Best AI Video Face Swap Tools for Creators (Free & Paid)
