Email marketing continues to exceed expectations as the most preferred marketing channel. Here are some of the advantages that make email marketing a top choice among businesses.
If your business is yet to utilize email marketing this is the right time to do so. Many businesses have cited email marketing as their most preferred channel. This preference is also backed by studies that show email marketing as one of the best channels with the highest return on investment. Many global players are turning to internet marketing in Phoenix firms specialized in emailing marketing due to the incredible benefits that this platform delivers.
Here are some of the reasons why your business should immediately reconsider adding email marketing to your marketing list.
The greatest advantage derived from email marketing is that it is cheaper than mainstream media. By using email internet marketing in Phoenix, you are sure to eliminate postage expenses as well as certain fees that are needed for exposure in other media including television, magazines, and billboards. Similar expenses in email marketing would be a one-time investment in special software that tracks and evaluate emails automatically. There are indeed other overhead costs that you might incur as a result of sending bulk emails but such expenses are usually lower compared to what other media outlets are charging.
Reach a “Ripe” Audience
Ripe in this context means that your target audience is already engaged. Email marketing is a unique advertising channel where consumers ask for them. Most organizations will restrict their email list to individuals who have signed up to receive what they are offering. This enables a better conversion rate since companies are only targeting consumers who have shown interest in their product or service.
It is also possible to use unsolicited emails in your campaign but this is not a preferable choice. This is mainly because it may only annoy the consumer and ruin your brand reputation. It is also not advisable to purchase an email list since quality growth only comes from potential leads that develop organically.
Tailor Your Message to Suit the Target Audience
A good number of marketing experts if not all will pay handsomely to invest in customers who seem interested in their products and services. For email marketers, they can go another step by only targeting subscribers who meet specific requirements. For instance, if a global franchise has an offer in a certain geographical location, it can only send messages to people in those areas.
Breaking the email list to different segments is a strategy used by email marketers but it is only useful if you have plenty of information about your subscribers. Sending the same email to all clients or potential customers is an old trick that is no longer viable. The best way is to segregate data and messages and make sure that you are sending important messages to the most relevant individuals.
Better Return on Investment
According to recent studies for every $1 that you inject into email marketing, you get a return of about $30 which means you get 300% profits. Another reason for you to start using email marketing is that the industry is projected to grow in the near future. There will be more than 4.5 billion users with emails which signals that email marketing revenues are about to get even better.
Simple to Initiate
You don’t need a big team of experts or huge reams of paper to run a successful email campaign. In fact, the more you jazz up your email campaign with fancy templates, images, and videos or even logos the more likely it will fail!
A good email campaign can still be successful by using only simple, plain and easy to understand text which means that the content of the email matters more than the outlook.
Another great advantage of using email marketing is that it is measurable and you can easily identify mistakes along the way. Email marketing software is quite robust and enables one to monitor, click through and view conversion rates. This makes it simple for you to improve on the message in case you need to delete, or re-write a section. Such an option is not available to any other media outlet including print and broadcasting.
Can be Shared with other Potential Customers
If a subscriber is confronted with amazing offers and deals, they can forward the message to their friends, colleagues, and partners with just the click of a button. This can also happen with social media marketing and apart from that, there is no other platform with similar capabilities.
Make Immediate Impact
The good thing with email marketing is that a lot of people check their emails and respond immediately. As a business, this means that you will start seeing results after only a few minutes of sending the first batch of emails. Use brilliant call-to-action strategies such as using 24-hour sale which prompts the customer to take action immediately due to the sense of urgency.