People these days shop a lot online and also stay on social media for different purposes. Especially during this pandemic, online shopping was the only way people could buy their needs, and so people used social media to express themselves.
And to make use of any online service, you would require an email upfront. Let it be to create a social media account or shop online; the business always needs an email. These emails sent by the network or company to us are called Transactional emails; they play an important role in our day to day life. Not to mention that this pandemic has increased their usage.
We receive emails for almost everything, let it be to create a Spotify or any social media account or to send the recipient-specific details or information. Transactional emails are everywhere! Here, the automated transaction takes place between the sender and the recipient. Common transactional emails are used to create email accounts, reset passwords, and it also provides social media updates like followers count. These mails are customised according to the individual, unlike promotional emails which are sent in bulk.
Usually request mails fall under transactional emails example: survey or request for feedback. They also help to secure our privacy. People get notified when there is an unrecognisable action taking place.
Types of transactional emails:
There are various kinds of transactional emails; a few of them are listed below.
- The welcome mails.
- The cart recovery emails.
- The back in stock emails.
- Password reset emails.
- The remainder emails.
- The thank-you emails.
The welcome emails:
Nowadays, all business firms send welcome emails to their customers to build a long-term relationship with them. The statistics show that on average, 33% of the customers who receive the welcome mail develop a long-term relationship with the business firm. These welcome emails are usually used to gain the attention of the customers. And also to notify them that they would be receiving emails from the respective business henceforth.
The cart recovery emails:
Cart abandonment is the biggest problem faced by online stores. Over 75% of the carts are abandoned every year. This is the reason why retailers send cart recovery emails to their customers.
Note that only 30% of the retailers send cart recovery emails to their customers. Others leave their cart unattended and lose business.
The back in stock emails:
These emails are sent by the online retailers to the customers so that they could buy the product that they were looking for when it wasn’t available. This way the retailers can get back their lost customers and also improve their sales. Also, the retailer can build a bond with the lost salesman. The back in stock emails can also indicate your interest in the customer.
The password reset mails:
There are many times when people forget the passwords of their accounts. The password reset emails help the users to recover their passwords. The users need to take up a few tests to verify their account, and the issue will be resolved.
The reminder mails:
People often forget things in their busy schedule and so these reminder mails will nudge them to take action. For instance, if there is a sale going on and the welcome mail is sent already, and if the customer didn’t take the bite, a reminder mail might get them on board. These mails help grab the customers attention and thus might even help the retailers to make sales.
The thank-you emails:
These mails are usually sent to the customers after their purchase from a particular online store. This shows the sense of gratitude the sellers have towards the customers. These emails usually include feedback where the customers write about their experience when they shop online. The feedback may also include suggestions to improve. This type of email can also help in building a long-term relationship with the customers.
These transactional emails are very beneficial to the customers as well as the sellers. They help them to develop a sense of security and satisfaction among the customers, and also the sellers can make better sales. But there may also be a few cases where sellers who are not genuine take advantage of the customers.
A few emails might ask for your bank details and later misuse them. First, we need to make sure if it’s from a genuine network and then proceed accordingly. Remember that these emails could take care of our privacy, but they may also go wrong in many other ways.