Home » Best Times To Post On Instagram
social-media

Best Times To Post On Instagram

Are you using Instagram reels to promote your business? If your answer is a ‘No.’, either you are dismissive of their potential or simply not planning to revitalize your marketing efforts. Instagram isn’t just for fun and filters; it’s not only for teens, fashion influencers, and food vloggers! 

Contents

5 Reasons to Use Instagram Reels for Business
Best Time to Post Reels on Instagram
What Is The Best Time To Post Instagram Story?
Best Time To Post On Instagram In India
melhores horários para postar no instagram
Best Time To Post On Instagram In UK
Best Time To Post On Instagram In United States
Best Time To Post On Instagram In Canada
Best Time To Post On Instagram In United Arab Emirates
Best Time To Post On Instagram In Japan
Best Time To Post On Instagram In Australia
Best Time To Post On Instagram In Switzerland

It’s a Marketing Powerhouse that can take your campaign to a new level. Beyond the ads for YouTube, food videos, and vacation shots, Instagram reels add a new dimension to any campaign thanks to the platform’s extensive reach and engagement metrics. 

With over 2 billion users, Instagram is the third most popular social media platform. It boasts over 500 million users who interact with Stories daily. Would any sane business owner care to ignore these stats? 

Talk of marketing your business on Instagram and reels takes centre stage. By creating crisp videos, your business can showcase products, engage users, and build a solid brand presence. We have numbers to back this assertion. According to a report by  Morgan Stanley, 74% of Instagram users use the Reels feature on the platform. This number has grown over the last few years. 

Insta Reels attract 22% more engagement than regular posts. These stats suggest that Instagram Reels can become the growth engine for your business. If you still need more convincing on the potential of Instagram Reels and the best time to post reels on Instagram, hang tight. 

5 Reasons to Use Instagram Reels for Business

  1. Reels Are Popular
    According to Meta, users view more than 200 billion reels every day. That’s 200,000,000,000! This number is big enough for you to promote your brand using Instagram Reels. 
  2. Target Shorter Attention Span
    An average person has an attention span of less than 9 seconds! Instagram Reels are the best way to grab attention quickly. With a 90-second time limit, you can deliver attractive content that presents your products or services in a fun and memorable way. 
  3. Creative Storytelling Format
    Instagram Reels offers you a creative storytelling format. A 90-second video with music, video effects, and filters can talk more about your products and services than paragraphs of text. 
  4. Direct Sales
    Insta reels boost your brand presence and can translate to direct sales of your products. The platform allows users to buy your products with a few taps. 
  5. Cost Effective
    You won’t spend a fortune creating reels. Your average smartphone is enough to create inspiring reels when you have the right storyline in your mind. 

The Best Time To Post Reels On Instagram?

The time you choose to post your Instagram Reels decides the success of your campaign. While the ‘ideal time’ may vary depending on your target audience and business, here are a few general rules to boost reach and engagement. 

  • Best Time of The Day – According to Hootsuite, the leading social media management platform, you have two “2-hour windows” each day that work best. Posting Reels between 9 and 11 AM and 7 and 9 PM delivers the best results. While the first window captures users when they are fresh and active in the morning, the latter triggers buying intent as they look to relax after a day’s work. 
  • Best Days of The Week –   According to SocialPilot, Tuesdays, Thursdays, and Fridays work best for your posts. As people approach the midweek and close to the weekend, they are keen to engage in unwinding, home improvement, and entertainment activities.
  • Best Time of The Year – This can vary depending on your location and the region’s culture. For instance, the Holiday Season (November-December) and New Year’s Eve are popular in North America. In India, the festive season (September-November), coinciding with Dusshera and Diwali, is the best time to post Reels.

Instagram Reels offers your businesses a unique opportunity to engage your audience and boost brand awareness and sales. Mix it with other marketing campaigns, and you will have a recipe for growth and success. Don’t miss this opportunity. Start creating Reels today! 

The Best Time To Post Reels On Instagram?

Day Of The WeekBest Time To Post Reels On Instagram
Monday5 AM, 9 AM, 9 PM
Tuesday1 AM, 3 AM, *8 AM
Wednesday6 AM, 7 AM, 10 PM
Thursday8 AM, *11 AM, 6 PM.
Friday*4 AM, 12 PM, 2 PM
Saturday10 AM, 6 PM, 7 PM
Sunday6 AM, 7 AM, 3 PM

What Is The Best Time To Post Instagram Story?

The best time to post Instagram Story is 11 AM to 2 PM on weekdays.

Best Time To Post On Instagram In India

Day Of The WeekTime
Monday3:15 PM, 7:30 PM, 7:30 AM
Tuesday11:30 AM, 1:30 PM, 6:30 PM
Wednesday4:30 PM, 5:30 PM, 8:30 AM
Thursday6:30 PM, 9:30 PM, 4:30 AM
Friday2:30 PM, 10:30 PM, 12:30 AM
Saturday8:30 PM, 4:30 AM, 5:30 AM
Sunday4:30 PM, 5:30 PM, 2:00 AM

melhores horários para postar no instagram

Dia da semanaHorário
DomingoEntre 10h e 14h
SegundaEntre 11h e 17h
Terça5h e entre 9h e 18h
Quarta5h, 11h e 15h
Quinta5h, 11h e 15h
Sexta5h e entre 9h e 16h
Sábado11h

Best Time To Post On Instagram In UK

Day Of The WeekTime
Monday6 AM, 12 PM, 10 PM
Tuesday6 AM to 6 PM
Wednesday8 AM, 11 PM
Thursday7 AM, 12 PM, 7 PM
Friday9 AM, 4 PM, 7 PM
Saturday11 AM, 7 PM to 8 PM
Sunday10 AM to 4 PM

Best Time To Post On Instagram In United States

Day Of The WeekTime
Monday11 A.M.
Tuesday9 A.M.
Wednesday11 A.M.
Thursday12 P.M.
Friday10 A.M.
Saturday12 P.M.
Sunday12 P.M.

Best Time To Post On Instagram In Canada

Day Of The WeekTime
Monday12 P.M.
Tuesday12 P.M.
Wednesday12 P.M.
Thursday12 P.M.
Friday12 P.M.
Saturday12 P.M.
Sunday12 P.M.

Best Time To Post On Instagram In United Arab Emirates

Day Of The WeekTime
Monday7 P.M.
Tuesday12 P.M.
Wednesday7 P.M.
Thursday6 P.M.
Friday11 P.M.
Saturday1 P.M.
Sunday11 A.M

Best Time To Post On Instagram In Japan

Day Of The WeekTime
Monday9 P.M.
Tuesday8 P.M.
Wednesday8 P.M.
Thursday9 P.M.
Friday8 P.M.
Saturday8 P.M.
Sunday7 P.M.

Best Time To Post On Instagram In Australia

Day Of The WeekTime
Monday6 P.M.
Tuesday6 P.M.
Wednesday6 P.M.
Thursday6 P.M.
Friday5 P.M.
Saturday6 P.M.
Sunday6 P.M.

Best Time To Post On Instagram In Switzerland

Day Of The WeekTime
Monday6 P.M.
Tuesday6 P.M.
Wednesday6 P.M.
Thursday7 P.M.
Friday5 P.M.
Saturday6 P.M.
Sunday6 P.M.