You have probably already heard about the acclaimed social network TikTok. Given that millions of users watch and enjoys videos on TikTok every day, it is not surprising that interest in promoting and advertising on TikTok is growing rapidly.
As an application with an active audience of 500 million people around the world. The time has come for us to touch on this sensational social network and find out if it is suitable for business transformations or not. But how exactly does advertising works in TikTok? If you are interested in learning more about marketing at TikTok, this guide will help you.
TikTok marketing – Guide to use it for marketing
Existing only in its present situation from since 2018, promotion mechanisms in TikTok are only just emerging. Although, there may be huge changes later on. Currently, the promotion on the platform looks like this:
Create a profile
One of the reasonable ways to start promoting at TikTok is to create a profile, fill it with content and gain spectators. However, you need to create amazing clips which not only advertise the product, but also interest the audience. Users do not use the application to watch ads, so that any brand who wants to promote on TikTok must have an idea of the kind of content that is popular before creating a channel.
Payment of official TikTok advertising
TikTok Ads is the obvious solution when the question of advertising is raised. However, the option is currently only offered in some countries with a certain minimum budget for the campaign. The following ad formats are currently available:
- Pre-roll advertising: Video that plays immediately as soon as the user opens the application.
- In-feed ad: 5-60 second video that appears while the tape is scrolling.
- Hashtag Challenges: This type of advertising campaign encourages the creation of user generated content by inviting users to take part in the contest.
- Branded filters: Custom filters for authors that can be used in videos, alike of those on Instagram and Snapchat, but with brand information.
Targeting options are as follows:
- Customizable audiences: Retargeting audiences and people who interacted with the brand’s channel. These audiences can also be excluded from targeting.
- By demography: Gender, age, geo-targeting accurate to the city, language and interests.
- By device: Type of connection, telecom operator, device cost, operating system and its version.
Collaborating with Influencers
Collaborating with reputable TikTok bloggers to indorse your brand and product is the middle ground between tens of thousands of dollars per month on TikTok Ads and creating and promoting your own channel. This is the method chosen by well-known brands.
Find a top Instagram blogger with the right audience, ask him to post an excerpt from the Tiktok movie in Stories, and offer the second part of the video to watch on the author’s channel in TikTok itself. It’s important that the video breaks off at the most exciting or crucial point in the story, then it will be interesting for the audience to follow the link and subscribe.
However, you can’t add clickable links to the video’s signature, which makes it difficult to get traffic to your site. The link can be added to the biography or in the comments to the video, but adding an additional action reduces the conversion to conversions to the site.
People who love to make videos on TikTok usually want to become famous and want to be called out as a TikToker. In order to enhance the online recognition of a person who love to get fame, it is recommended to create a page on Wikipedia about a person. Share his experiences and his creativity. However, creating a page on Wikipedia is quite a complex task and requires professional approach, concerning to the Wikipedia page creation services is worth considering.
That is a completely new format, which is now and always being verified by several reputable bloggers at TikTok. It has been obtainable for more or less time in the TikTok subsidiary. Similar to Shopping Tags posts on Facebook and Instagram, shopping videos will allow TikTokers to attach URLs to their marketing clips so that the TikTokers can go to the online store with one touch.
Mutual PR at TikTok
Here it is proposed to search for already lit personalities inside the TikTok site. I advise you to start cross-PR with bloggers with whom you have the same number of subscribers and similar topics. This is easy to do on a free basis. Just post excerpts from each other’s videos on your channels with a link to the source. The second step is to try to find more popular channels and do the same.
TikTok is a place of creativity, and only your imagination limits the possibilities for marketing. Since the best ways to advertise a product are still not defined – especially for companies with a small budget – there is no better time to start experimenting and testing everything that can work.
However, don’t expect instant results, and remember that users like smart and funny videos. Some authors only need one video to become popular. But for most, it takes several attempts before something shoots.