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Google Lens: how to use it for your SEO strategy?

To access information, Internet users do not only type text queries on Google. They often use voice and visual searches to save time, which is an opportunity for your SEO. Are you looking for the best applications to improve your positioning in search results? There is an easy solution to implement right now. Adopt simple practices to optimize your ranking in Google Lens search results online, combine your voice, visual and text search SEO to be more visible on the web. How can you integrate it into your SEO strategy to optimize your SEO? We reveal everything.

What are the benefits for your SEO strategy?

Lens is a free mobile application that brings several positive points to your natural referencing strategy. This Google tool is an excellent asset for your e-reputation. By integrating it into your digital communication strategy, you increase your visibility, obtain more organic traffic, improve the user experience. You optimize your conversion rate and maximize your online sales. To help you understand in depth the benefits of Lens, we will present these advantages to you in detail.

Visual Search Optimization: Improve UX and Increase Visibility

With Lens, Internet users use simple visuals to access information. This free mobile application presents a better experience to users. When you optimize the images of your web showcase for the Lens application, you increase your visibility. Your images are easily identifiable and appear in search results. Thanks to Google Lens SEO, you maximize your organic traffic.

The tool presents an opportunity for marketing, visual content and local SEO. Integrating Lens into your search engine optimization services strategy allows you to launch interactive campaigns. By doing so, you engage users and encourage them to share your content on social media. You improve your brand awareness on the web thanks to Google Lens.

In addition, my Internet users can use this free mobile application to scan windows and QR codes. So they find information about local businesses. If you optimize the physical presence of your brand by providing the right information, you have a good chance of obtaining good local SEO. You will find more customers to develop your business by multiplying your sales.

What is Google Lens and how does it affect SEO?

It is one of the applications that functions as a search engine. Available for free online, this tool allows image recognition and is suitable for Android and iOS devices. It constitutes a visual alternative to Siri. It analyzes the object that a mobile device’s camera is focused on. This provides information about the item identified on your smartphone or tablet. Although it is available on mobile, you can also find the Lens application online via the web browser.

This image or photo search tool uses technology based on machine learning algorithms. It has many options and mainly allows Internet users to:

  • Scan and translate texts

The application is used to scan and translate texts directly from books, notebooks, posters, etc. It is also used to scan card numbers, etc.

  • Perform simple “copy and paste” of texts

You write a text by hand in your notepad. Do you then want to enter it on your PC? Or do you appreciate a paragraph from a book that inspires you? Now you can simply copy and paste into your computer to make your life easier using Google Lens.

  • Identify objects, plants, pets, dishes, places

Thanks to this option of the application, you quickly find the names of things around you. Just take a photo or choose one from the gallery to find out their identity. You can even recognize places, because Lens has a geolocation function.

  • Homework Assistant Step by Step

This option helps you solve math problems or other homework in history, physics, etc. It focuses on informative search intentions.

  • Go shopping

Lens allows Internet users to express their transactional search intention. The application offers you stores where you can buy products that interest you. 

Due to its practicality, Lens constitutes a search engine for many Internet users. They exploit it to find information instantly without writing queries rather through visuals. This can impact the SEO of your site. How? On the one hand, let’s admit that Internet users use voice and visual searches to obtain information. However, you are not optimizing your voice and visual search SEO. Result? Your site will be less visible.

On the other hand, the more Internet users use Lens as a search engine, the more it will represent an important traffic acquisition channel. So, if you’re not including Google Lens in your SEO strategy, you’re missing an opportunity to attract more visitors to your site. This is valid for all brands and especially for those that have physical or e-commerce stores.

You should keep in mind that Google prioritizes user experience. Moreover, this criterion is taken into account for the ranking in the SERP because thanks to Lens, Internet users find the information directly via the application in a few clicks. They can look for things perceived in real life even if they are unaware of their description.

Clearly, it is important to integrate the phone app into your SEO strategy. What are the best practices to adopt to optimize your site for Lens? Before revealing the key steps to follow, let’s first discover the opportunities that Google Lens brings to your SEO.

How to do SEO and profit from your images?

Focus on the quality and optimization of your visuals and create better content for users. One of the best ways to optimize your site for Lens is to properly fill out your Google My Business listing. Be sure to provide the contact details of your company and the products and services you offer. Integrate quality images of your products to facilitate their indexing in local search results (local SEO).

Likewise, create optimized content on your site for SEO. For what? The Lens app uses the same ranking criteria as Google to organize and prioritize results. For example, if you are in second position on the keyword “kid’s basketball”, you will always appear in second position in the Lens search results. Therefore, you not only need to work on the local SEO and technical aspects of your site. But also on your On-page SEO to have a good ranking in search results.

Discover the key steps to integrate Google Lens into your SEO strategy?

  • Work on the ALT attribute of your site’s images

To integrate Google Lens into your SEO strategy, you need to focus your efforts on the ALT attributes of your images. Make the navigation experience easier for visually impaired people. This also allows you to appear in user searches. To be relevant to algorithms, use keywords skillfully in Alt attributes.

  • Change image names

When you entrust the creation of a site to a developer, the latter often names the images as they work. The name they give may not reflect the visual content. Choose a descriptive name. This way you allow the Lens app to recognize what it is. For example, if you sell children’s sneakers, indicate the name of the model and the color.

  • Use more qualitative images on your site

Whether you have an e-commerce site or sell specific services, add different images that support the text and illustrate your services. Include good quality, concrete and original images.

  • Always add your logo to images

Allow users to identify you through your logo. When they search for your site on Lens, it would be ideal for it to appear with your visual identity. This way, your business will be easily visible online.

  • Add Exit data suitable for image SEO

Exit is the default text that includes where you are capturing your image, camera type, etc. You need to edit it and add keywords to it to be more visible on Google Lens.

  • Compress your images to optimize the loading speed of your site

The larger the visuals, the slower the loading time of your storefront will be. Keep the quality and reduce the weight to gain speed. Preferably, choose the PNG or Web image format and reshape your images for easier integration online. Above all, only use royalty-free images to avoid copyright issues.

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