Guest posting or guest blogging whatever you choose to call has certainly become a beneficial method for both the host and the writer. It is a popular and quick method of building an audience, only if you do it right!
Yes! The method is only effective if you do it right. Guest blogging, no doubt is an advantageous method but the level of the benefits depends on how you use the method.
Hence, here we will talk about the latest strategies of guest blogging in 2020 that will definitely help you gain more traffic for your blogs and websites.
But before we move ahead, let us first understand what guest blogging or guest posting is.
For those who don’t know what guest posting or guest blogging is, guest blogging is posting your articles and content to popular blogs from where you can certainly gain traffic.
How does guest posting helps?
Guest posting can help a blogger to;
This is the ultimate goal of every blogger and certainly is achieved through guest blogging. Guest blogging helps the blogger to gain new traffic/audience. By posting attractive blogs one can increase the traffic on their sites.
Guest posting helps the blogger to build new and healthy relationships which will help them in many ways. Building strong relationships will define your quality of work and also will give you the opportunity to post on huge websites or blogs which certainly will lend you considerable traffic for your page.
Makes you an expert
Guest blogging will make you an expert of the field you work regularly on. With various demands from the host, it will make you research and write on the topics you’ve never heard of and certainly will make you an expert writer and also an expert researcher.
Hence, the benefits of guest blogging are many and it will definitely prove to be a great traffic gaining method for the bloggers out there.
Now let us take a look at the strategies that you should keep in mind while guest posting.
Focus on your objective
This is where most of the bloggers and writers misunderstand guest blogging the most.
They think that posting the article will do the job of bringing in the traffic.
Well, it won’t!
Guest blogging needs to have a substantial purpose and a goal. Whether you want to build traffic, whether you want to establish yourself as a writer or a blogger, whether you want to increase the popularity of your blog and website or whether you want to build links, all these reasons matters very much on writing your article.
Hence, before starting on guest blogging first identify the purpose of your content. If you are planning to get traffic then an article with a link will do the job which won’t require much of your time but if you want to establish yourself as a prominent blogger or a writer then merely adding a link won’t do the job. The article should be of high quality and should be fairly informative and intriguing to the readers.
Select appropriate websites and blogs
After identifying the purpose for guest blogging, select the appropriate blogs or websites that matches with your websites and blogs. It is very important to choose an appropriate website, because the type of website or blog will decide the type of audience you will get.
If the interest of your blog and the host blog does not match then the whole effort becomes a waste. Hence, it is necessary to choose the blogs and websites wisely and carefully.
Prepare a perfect pitch for guest blogging
In order to begin with guest blogging, you need to first convince the host to let your article to be posted. Now, most of the writers find this a bit hard to crack as they are not able to convince the host to let their articles be published.
Now it is not as difficult as most of you all think, in fact, it is not difficult at all; all you need to do is prepare a genuine pitch. You should start your pitch by complimenting their posts and articles and then by making them aware of how your post will benefit them and their readers. The pitch should be subtle and point to point.
Offer a unique content
Nowadays guest posting is gaining a lot of attention than ever and hence you’ll see a lot of bloggers and writers opting this method to increase and achieve traffic for their blogs and websites. Hence, it becomes a difficult task for the bloggers to stand apart. Thus a unique content becomes a savior for you to be looked apart from the rest of the bloggers.
Search hard for the topic; make your content unique and as creative as possible. Look out for what is trending on the internet and why. Understand the readers and try to write according to that and at the same time express your opinions too, Because your opinions is what going to make your article different and unique from others.
Also another important thing to note is that the article or content should be beneficial for both the writer and the host. A content which talks only about your interest will not likely be accepted and the content which talks only about their interest will not be useful as it won’t be able to attract traffic.
Hence, these are the following strategies through which one can do effective guest blogging which will bring them a lot of traffic for their blogs and websites.