Live videos are becoming more and more common. As this infographic from One productions outlines, many businesses are now using live video to connect with their customers in a more meaningful way. People just prefer to watch live videos with Facebook live videos being watched 3x longer than regular videos.

It isn’t just as easy as getting a camera out and recording though and your company needs to work out a live video strategy. First of all, you need to tell people that you’re about to go live as otherwise they won’t know when to join you. Post a quicker teaser about an upcoming live video so people will be prepared. It’s also worth creating a rough script as a completely meandering video just won’t work. Okay, you want to have a bit of fun on there; but ensure what you’re doing makes some sense and helps to build your brand.

Live video also enables live interactions. Ensure to involve your viewers and answer at least a few questions when they are asked. Find out all about how your business can use live video in the infographic.

Businesses Use Live Video

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