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How To Use Pinterest For Blogging

For bloggers, Pinterest is a huge opportunity. However, starting with Pinterest also takes a fair amount of time. Although SEO will probably be your main source of traffic in the long run, building an online presence and increasing search engine traffic takes time. On the other side, you can start getting traffic from Pinterest right away and see rapid growth even if you don’t have a lot of followers. 

With the correct approach, any kind of site can succeed on Pinterest—not just those in highly visual blogging sectors like fashion and cuisine. So let’s look at how to use Pinterest for blogging and position yourself for success on Pinterest step-by-step.

5 Steps to Use Pinterest for Blogging

1. Create a business account on Pinterest

You must first register for a Pinterest Business Account in order to advertise your blog on the platform. You can use features that help with blogging for business with a business account, like Pinterest Analytics and the Business Hub, where you can monitor Pin performance and audience interactions. You can also access Pinterest adverts and rich pins, such as article-rich pins that let you link content from your blog to Pinterest if you have a business account.

2. Enhance your business profile on Pinterest

Make sure your business profile is thorough and consistent with your brand as a first step. By adding the necessary information to your Pinterest company page, you make it easier for users to find you on Google as well as Pinterest. Incorporate pertinent keywords into your bio while making sure to express the goal of your content and brand. 

3. Establish boards that complement your blog

Building your Pinterest boards from scratch gives you a lot of creative freedom and flexibility, much like constructing a website from scratch.

You should also think about making additional boards that correspond with the categories of your blog or the interests of your readership. Consider every board as a fresh point of entry for your material. 

4. Make Pins out of your blog entries

You can make pins from your blogs in two primary ways:

  • Upload pictures or videos from the Pinterest website or mobile app.
  • Make use of an RSS feed

You can probably make more than one pin from a single post with the former, and it also offers you the most control. Suppose you write a blog entry about growing roses. While some readers might be more interested in growing roses, others might be more focused on learning how to grow roses using DIY methods. You could make several headlines from this post that appeal to these two kinds of readers:

Headline 1: 8 Tips to Grow Roses at Your Home

Headline 2: 8 DIY ideas to grow Roses in your Home

In addition to having multiple headlines to test, you can pull from multiple images within your blog or spin up new images using the text-to-image creator. 

5. Optimize your Pins

Like any other search engine or distribution medium, the effectiveness of your Pins is influenced by a number of variables. Pinterest search, user home feeds, “Related Pins” sections, and shopping features are just a few of the locations where your pins could show up.

According to Pinterest, an organic pin that is deemed “winning” is:

  • Remember that the majority of Pinterest users access the site through mobile devices.
  • Your chances of being spotted on Pinterest increase with the number of saves or follows you receive for your posts.
  • Ensure that the description, title, thumbnail, and link on your Pins are always compelling and pertinent. Include the most compelling blog names to entice readers to click.
  • Pinterest advises creating content every week and including something special in each Pin.


The most crucial element of how to use Pinterest for blogging is devoting time to your data. Examine the pins that users save and the pages they click on when you’ve placed enough content on Pinterest to have a sufficient amount of data to examine. Try to post comparable stuff after that.

Further metrics, such as affinity, demographics, and conversion insights, can reveal audience preferences or offer further context for the engagement you’re witnessing.

Also Read: what is a blogging

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