One of the major common realities that enterprises encounter is that they keep the organic SEO and the Social Media strategy different within the marketing department. For several of the business owners who are new to the world of digital marketing services, there is often a misconception that is prevalent is that SEO and Social Media are separate entities, in which each of them operates with their own distinct goals. This is something not acceptable because SEO strategies tend to complement the social media marketing strategy. SEO and Social Media marketing work hand in hand to create value for the brand and generating relevance for your target market and audience. Any of the digital marketing strategy that wants the best results should have the SEO and Social Media marketing strategy go hand in hand.
Long back Google gave a confirmation that content and links are the two primary factors that play important role in building ranks for your website. So creating engaging and quality content and securing high quality links is very essential. Below mentioned are a few ways that SEO and Social Media Marketing can work wonders for you.
Social Media allows Content Promotion:
The first way that the Social Media strategy can indirectly provide is by improving the search engine ranking of your website through content promotion. On your website you may write, record or film any creative content, but the content that is not optimized by the key word will not attract many eyes. Social Media Marketing permits you to take your creative content to several channels.
Social Media is one of the easiest and the most effective way to adapt if one implies on pushing its SEO based content. The incoming links that are brought in through your social media shares will not be as effective as the ones from the high quality sites, but it will influence the bounce rate on your website and also the time-onsite engagement.
If the content generated by you is creative and engaging, people will stick to spend their time reading it, and hence this will contribute to the ranking of your search engine. While generating content for your platform, the only goal that you should have is of creating the best organic content to drive engagement and traffic on your website.
Social Media Encourages more engagement:
The second way Social Media contributes to your search engine results is by increased engagement. If a user comes across your content and finds it usable, he will share it within a social media platform. This is not going to contribute for your ranking on Google but definitely it is good news because it just brought it engagement.
Driving in engagement is of a great importance when it comes to SEO. For this you need to take complete advantage of the Social Media and promote your quality content. When you brand brings in engagement there is a list of advantage that it will receive. Your brand will improve its online reputation, it will make new connections and it will also derive new leads for your business. Any content that derives major engagement on social media will be ranked for the topics that they are a part of.
In order to determine success, an algorithm will look at the amount of engagement that is derived by the content. If a high amount of people are engaged, a brand can always bring alteration to the quality of the content published by it in accordance to the results that are shown by the algorithm.
Social Media content can lead to link building:
Social Media is also responsible for creating high quality authentic links from influential websites. Influences tend to make more use of the social media platform than that of a normal user. While your content exists on the same platform as theirs, there are majority numbers of chances that your content will be viewed by them. Also if your content is engaging or interesting, it may linked to theirs too. Generating this kind of exposure for your brand is almost next to impossible in the absence of Social Media.
Social Media is also of a great use to the SEO as it promoted external sites to link to your content. Also if you have more diverse links then you will gain more authority in Google. The only catch to achieve all the above mentioned benefits is to publish high-quality for the social media services.
Increased Brand Awareness improves SEO:
The fourth way in which Social Media Marketing contributes to the SEO is by increasing the brand awareness. This fact appears to be more of a branding advantage than SEO benefit. While you constantly work to improve on your SEO services, you will be able to increase your reputation on social media, with the help of the increased user engagement and by publishing high quality engaging content. This will lead to an active online brand presence. While the online presence of your brand keeps increasing, the amount of searches related to your brand will increase on Google. As you are linked to branded searches, your brand will receive rank for the keywords.
Google’s Partnership with twitter:
Google has a partnership with twitter and we as brands to need to keep that in the minds too. It always comes to our notice that while we search some query on Google, we find certain of the tweet too. While your tweets get visible on the Google, this anyhow is not going to effect the SEO ranking of your brand or website, but this will definitely help in building and growing the awareness of your brand, This will also lead to increase in the link building process for your brand which will also expand your reach to the audience and your specific target market. And speaking of twitter and Google, one can always maximize advantage for its brand by being active on twitter and keeping up with the posts very often.
Conclusion:
Social Media is cannot be the only direct ranking factor, but if ignored then it may have a huge negative impact on your business. Being successful at Social Media Services depends on the strategy that will prioritize all the opportunities for you. SEO and Social Media or SMO are very critical when it comes to achieving success for your brand in a growing and crowded online environment where the competition continuously grows to be fiercer.
Social Media generally works in order to improve the organic rank for your website in the Google. But it also tends to have a lot of benefit as it serves as an invaluable marketing tool over time. Be it through promotion of content, or driving engagement for your brand, or by drawing in more external links, or increasing the brand awareness, you can always rely on the Social Media Marketing to increase your organic traffic. Social media can help a brand to promote its content, and earn backlinks. And always keep in mind that your goal is to build real relationships with you customers, organic influencers and potential partners.
With the above mentioned tips we hope that have an easier time while managing your social media platforms, and also boost your Google ranking simultaneously.