SEO stands for search engine optimization. Technical SEO refers to website and server handling to help search engines index your site more efficiently (to help improve page rankings). It is a part of on-page SEO. On the contrary, off-page SEO refers to link building.
Understanding SEO is not easy but some basic tactics can help to master it. By inculcating SEO practices indexing and organic ranking become easier. The factors that correlate with higher rankings on a search result work on search engine optimization.
Search engines give preferential treatment in search results to websites that display certain technical characteristics — for example, a secure connection, a responsive architecture or a fast site — and technical SEO is the work you need to do to make sure your website does so.
Aspects About Technical Seo That Everyone Should Know Are:
Effective and technical website setup is the first thing that comes under consideration by the customers – how fast, clear and easy to use – the website is. SEO link building services give us all that we need to improve the page ratings. They keep a track of performance charts and outreach programs to help boost rankings.
The aspects to guarantee a technically perfect site include:
According to the study, people prefer to search for content via a mobile platform rather than a desktop. In 2017, Google introduced us to the mobile-first index. Mobile-friendliness works page-by-page. All content formats should be crawlable and indexable for mobile SEO to work on.
Source: MOBILE SEO
A sitemap helps the search engines to discover fresh content and find the apt site structure. With the help of sitemap structure error, redirects are prevented. This prevents loss of data communication with the user. Up-to-date and concise data will help in improving the ranks in Google search.
A sitemap gives its best effort to bring kudos to the webpage. It checks for duplicate pages, low-quality pages or similar issues that were otherwise difficult to access through content marketing and other tools. Reviewing sitemap avoids being outdated in the “always racing” market.
Improving Page Speed
According to the studies,53% of users abandon a website if the site does not load within 3 seconds, on average. SEO protects the webpages from missing out the traffic. Most of the websites take 19 seconds on average to load which costs them a lot in terms of customer satisfaction. Google has officially confirmed that speed is a ranking signal.
Introspecting dead links
Dead links and broken URLs not only bring dismay to users but also degrades the website reputation in the online influencing world.
Broken link building occupies a major part of the technical SEO process. They confuse the visitors and ultimately lead to lesser traffic on the page and less pay-per-click(PPC) parameters. Henceforth, it is important to improve the broken links and permanently remove the dead and unused links from the website.
Crawlability is defined as the URL’s capacity to be found via web crawler bots. URLs that are not crawlable may even now be available to clients exploring your site, but since they are undetectable to bots, they can’t show up in list items.
Crawlability is an important factor for a website to give the best to its users and gain fame in the marketplace. This is where technical SEO comes into play. Crawlability is the foundation of technical SEO and users might not navigate through the website if it does not appear in the search by the bot.
Conducting a technical SEO audit
Even after proper SEO content and improved website speed if the desired search result is invisible to Google or other search engines, then an SEO audit can be a game-changer. Auditing checks for duplicate content, proper indexing of the page, faulty robots.txt file and reviews URLs.
A technical SEO audit improves clickability and rankability. Restricting indexation of pages with no SEO value completes 30% of the positive work needed for a better search ranking. 61% of the marketers mention the need of SEO for inbound marketing.
Working on how the site ranks currently, working on the small details of development, introducing bounce rates, checking website security and all the important stuff is under the consideration of optimization audit.
Source: SEO Audit Example
Checking Robots.txt file
Robots.txt is a text file that instructs search engines to crawl and index website pages on a search result. All major support engines support its basic functionality. They are also known as “Robots exclusion protocol.” SEO has this feature to enable selected crawling and not following links on other pages.
Checking and optimizing these text files is a prominent task in technical SEO. A boon to the SEO process is the feature of a robots.txt file to restrict access to certain parts of the website which are of no use in the SEO rankings.
By having a fair knowledge of Technical SEO one can have a competitive edge over others. Various aspects of technical SEO can affect indexation, crawling, relevance, UX, and furthermore ranking. SEO helps to get better conversions, more traffic.
Some tips and tricks from the SEO basics mentioned here can help to improve the rankings of a website. They include: mentioning links, checking crawlable content, checking XML sitemap status, checking site load time and, many more. Work on the following to get your best on the site.