As the online environment evolves now even faster than ever, it’s very important to make use of the power of search engines to bring traffic to your website. To do this, SEO practices (Search Engine Optimization) can help you reach your goals faster and connect to more people.
We can’t say that SEO optimization is any longer a new practice since it is already used for quite some years now. Even so, since search engines are constantly changing and updating it is also important to adapt and better understand what SEO is and how exactly it can help us.
At first, SEO can be intimidating for a new site owner, with so many terms and so many things you can easily get caught in. While this is somewhat true, as SEO is a very complex field, it doesn’t have to be scary. With a little bit of research and optimization, your website will simply take off and you’ll feel like you entered the jackpot city, when you will see all the new traffic coming in.
CRAWLING, INDEXING, AND RANKING
Online search engines have what we call crawling bots. These are tiny algorithms that visit new pages and revisit old ones periodically to analyze the content available on them and sort it in their index.
By doing so, the search engine can understand the quality of a website, the point of interest or its field of activity. Crawling bots take into account a number of factors when analyzing, including the presence of keywords on the page, everything related to content (text, video, images), products, links from and to other websites and user interaction with the website.
As the crawling bots become smarter, it’s more important than ever to help them or guide them in the right direction. The faster the bots understand the content on your website, the faster or better your website will be indexed.
Keyword research involves the process of researching what words a user types in the search engine to find specific content. The research process answers questions like what and how are people searching for, how many people use a specific set of words and how they prefer the information.
At this point, there are plenty of research tools on the market that can make your life easier, even if you can basically do all your research just by checking out your competition. Just type in the search engine different keywords or combinations of words that are associated with your business and see how competitors used them.
The keywords can be split into two categories, high and low competition keywords. High competition keywords are the most used keywords and the most likely to be associated with your field of interest but there is also where the most competition is. Everyone in your niche will most likely try and use those high competition keywords in the best manner possible. If you decide to go for them, be sure to check your resources and compare them with your competition.
Low competition keywords are far less competitive as the name suggests. Since they are at the low end of the search spectrum, there are few competitors using them. You can use low competition keywords if you have limited resources but you still want to obtain the most of keywords in the long run.
Also Read: SEO in 2021 – A Quick Guide
On-site SEO optimization or for short, on-page SEO is a practice of optimizing a website. This process involves both the content optimization and the optimization of the source code behind it. User experience, even if often ignored, is a key component when it comes to on-page SEO.
You can use on-page SEO to help the crawling bots understand faster what your webpage is all about. Keywords research and implementation is, therefore, a key component for on-site SEO.
We need to clarify some things. While keywords are very important, shoving in every single keyword that comes to your mind will ruin a user experience. Search engines crawling bots analyze a lot of aspects on your website, including the readability of a text, how unique it is and in the end, how easy a user can go through it and understand it.
Technical SEO involves more advanced techniques of optimizing a website to run under the technical requirements of online search engines.
A proper website should be mobile optimized, absolutely free of duplicate content and most importantly, fast loading. If your website is all coughed, it loads very slowly and has duplicate content all over, it will present little value for visitors and in the end, will not help you reach your desired business goals.
Often called, off-page SEO, technical SEO also involves optimizing the external links (the way other pages are connected to your website through hyperlinks) to identify low-quality links.
Link Building is one of the preferred methods of bringing organic traffic to your website via search engines. It involves acquiring hyperlinks from other websites to yours. The acquisition can either be made through partnerships or simply bought.
Many of these links appear naturally in some fields. For example, journalists will often include a lot of links to sources, places or bloggers. These are naturally occurring hyperlinks. However, in some fields of activity, the hyperlinks don’t just appear, they need to be created.
If in the early days of SEO you could just shove tons of links on as many websites as possible with good results, today, things are very different. This method still proves somehow useful, but in the long run, it’s better to focus more on high-quality links. We classify hyperlinks in two categories. The first one is formed of low-quality hyperlinks, which includes links from irrelevant pages (mostly websites from another field of activity) or articles that are not related to the specific brand or point of interest. The second category is formed of high-quality links which include hyperlinks from websites or articles that are in the same field of activity and point of interest.
Also Read: How PPC And SEO Can Give You Amazing Results