Did you know that 55-64 years old people have a 100% better engagement rate with branded content than people under 28? Not to mention that according to Social Media companies in Dubai, around 96% of people discussing certain brands online do not follow those brands.

However, this should not come as a surprise as it is 2020, and the world of digital marketing is always changing. You should do what every successful business owner in Dubai does, reap the benefits of Social Media marketing.

In the era before Social Media, it was nearly impossible to share your content with the whole world in a matter of seconds, and now it is. With that being said, you can probably start seeing the bigger picture when it comes to Social Media. They are a powerful marketing tool that can significantly increase your brand’s awareness and get you tons of new leads.

But to be able to enjoy these benefits, you need to implement an efficient Social Media marketing strategy (plan). 

Let us begin with the basics…

Social Media Marketing Strategy

You should use Social Media to promote your brand

What Is A Social Media Strategy (Plan)?

A Social Media strategy (AKA Social Media plan) is a set of marketing goals and the actions you need to complete to achieve these goals. Creating a more detailed marketing strategy will bring better results. 

Now, let us look at why Social Media Marketing (SMM) is essential for every business and the benefits you can obtain by implementing an effective SMM strategy.

The Importance of Social Media Marketing 

As one of the best Social Media companies in Dubai likes to underline, 97% of small businesses are using SM to promote their brands, but approximately 85% of them don’t know how to do it properly. On the other hand, around 60% of Social Media users will purchase something from a brand with a strong online presence. 

Can you see how important it is to properly use SMM and the potential benefits you can reap?

Social Media marketing is one of the best ways to improve your brand’s trust and awareness. Furthermore, it’s a fantastic way to engage with your target audience and promote your products or services.

It’s 2020, and most successful businesses throughout the UAE have been using SMM for years now, and in case you still are not using it for your brand, you are missing out a lot, and you are most likely losing battle with your competitors. 

On the other hand, if you are using Social Media Marketing, but not in the right way, the results may be even worse than not using Social Media to promote your brand at all. With this in mind, you should either have someone on your team with vast marketing knowledge to run SMM for your brand, or you should hire one of professional Social Media companies in Dubai to do it for you.

Regardless of which approach you choose, here are some of the benefits you can expect when you have a Social Media marketing plan and use it the right way.

5 Benefits of Social Media Marketing

1. Increased Traffic

Without Social Media, your leads are limited to people who discover your brand using search engines or already know about your business. Using SMM to promote your content, you are getting a new way of directing traffic to your website. More traffic means more conversions. 

2. The Best Way to Connect with Potential Customers

Social Media Marketing Strategy

Social Media is a great way to connect with your audience

Connecting with your target audience has never been easier than today with Social Media. Use various SM platforms to promote your brand’s content and values, or as many call it today, build your brand. 

3. Offer Incentives That Lead to Conversions

Each follower, comment, post, story, or email represents a chance for your potential customers to make a purchase (convert). Regardless of what your business has to offer, one thing is sure. Social Media can help you gain new leads and guide potential customers through your funnel.

4. Improved Customer Loyalty

Large brands invest a lot in their customer experience as it has a significant impact on the brand’s reputation. According to Social Media companies in Dubai, brands who use Social Media to engage with their followers can expect a higher loyalty from their customers.

5. Perfect Customer Service

Social Media is a great place to provide efficient customer service. Social Media users can make complaints 24/7, and if your team can answer them promptly, your reputation will skyrocket as well as your leads.

Let’s Wrap Up

Social Media marketing can do wonders for your brand, but only with a perfectly designed Social Media marketing strategy. Therefore we suggest hiring a professional Social Media company in Dubai to craft an effective SMM plan, and you will see an ROI in no time.