The online gambling industry has reached unprecedented growth with more than a billion people gambling online and expected worth of $87.75 billion by 2024 worldwide. The main factors that influenced the rise of online gambling were technological advancements related to the increased usage of smartphones, higher rates of internet penetration worldwide, but also the rise of Social Media Platforms.
Social Media has changed more than the way we communicate online. It changed the way we consume information, connected with each other, and the way we built relationships with our favorite brands. It also made it easier for brands to create customized offerings, ads and promotions related to their products/services and it helped them forge direct communication with their customers.
Online casinos are part of an increasingly competitive market with thousands of casinos online where the player can always find a casino with a bigger or better selection of games, services, and deals. In our opinion, an online casino that uses social media platforms to develop a valuable relationship with their clients will be the casino that stays ahead of the competition. Here you will read 4 ways online casinos can use Social Media Sites to reach their goals and experience the benefits of Social Media Marketing.
Expansion of the Customer Base of the Casino
Casinos use their social media pages on Facebook and Instagram, Twitter to promptly share new information about new games they offer, limited deals for their players, information about the prizes of different games as well as special offerings for new players.
Online casinos like purecasino.com have welcome bonuses for new players, free spins and other promotional offers made specifically for new prospects. This communication on Socia Media Sites allows them to attract new players and answer any questions they might have about signing up and playing online casino games.
Increasing Brand Awareness
The brand should not only use their Social Media Channels to share relevant information and ads about their company. The only way to increase brand awareness through social media marketing is to show that you care about the community that follows your posts.
You can share important educational posts that help your customers learn more about playing poker, for example. You can also test different posts about the importance of responsible gambling, how players can access the options you offer for gamblers that need support etc.
Tracking Feedback and Reviews
The best advantage of social media platforms is the opportunity to get direct feedback from your community. With Social Media you’ll be able to track how your audience reacts on certain posts, their most common questions, problems and more. This gives you valuable insights on how you should help them and what changes you need to make in your offers, games, customer service…
Here it is also good for your brand to always quickly answer any messages, comments you get from your audience. A lot of players use social media channels as a way to reach customer support and you should not dismiss them, but you need to quickly help them find a solution for their problems.
Increase in Sales
Social Media platforms have an incredible amount of data about customers. When you want to promote a certain seasonal offer or a new game, you can target audiences from a specific region, country or city with sponsored posts. You can adapt the budget based on your marketing goals and use different marketing campaigns for different audiences. Furthermore you will see based on the insights from the campaigns which campaign have the best response with your audience.