Let us take an example, have you ever wondered how to get your website to come up on the first page of search results? Of course, you have. Every business needs an online presence. However, it is not always an easy task.
Like you can create a beautiful website, but if you are not using search engine optimization (SEO) techniques, your online benches will remain empty.
In that case, if you are ready to boost your search traffic, go through this piece of writing where you will find useful trends in SEO in Exeter.
What is SEO all about?
Seo is known to be an essential tool that increases your website traffic and brand awareness continually. Although it seems a simple concept, it is not so. Just digging deep into it, you will find a large complex infrastructure of algorithms, search patterns, device-familiarities, and more. All these factors play a great role in how your site’s ranking and popularity is affected.
Keep one thing in mind which is very important around 80% of a website’s traffic begins with a search query. This is the reason that search engine optimization (SEO) is gaining popularity nowadays.
Here we have listed five useful SEO trends to improve your online business:
#1: Conduct an SEO Audit on Your Website
Auditing your website is an important factor as it helps you in calculating the search engine friendliness of a website in some areas. It also helps you to discover why you are not getting enough search traffics and sales.
#2: Social Media Content
These days, around 76% marketers use Social Media to boost SEO. Yes, social media contents are indexed by Google and other various popular search engines. It means this is the right time for you to use your valuable social media content for optimizing your page just to gain maximum visibility.
#3: Mobile Optimization
Truly said, the audiences are no longer in one place. Your web traffic can come from different devices such as tablets, laptops, smartphones and more.
The focus will be on optimizing the site’s speed and delivering the content to the mobile audience. It is one of the best factors laid down by Google to rank and favor sites in search results.
Reasons Why Mobile Optimization Is Important:
- Billions of people access the web from their mobile devices across the world.
- 9 out of 5 customers use smartphones for shopping.
- Around 70% of mobile searches lead to purchase and improve sales.
#4: Video Marketing
Improve the ranking of your page by posting videos on your page. Yes, it is true that videos are considered as the ideal option among all the contents to keep your audience engaged and entertained.
It is found that videos get 50 times better organic page ranks in Google as compared to plain results.
#5: Know What Your Users Want
Focus on what your target audience wants because by doing so you can develop content that draws them in.
Use these several ways to get a significant data about your audience’s interest:
- The most important point is to use social media platforms such as Quora, Facebook and more.
- Listen to visitor comments mentioned in your blog post.
- See which posts get the most shares.
These five trends of SEO hold the key on how Search Engine Optimization contributes heavy traffic to engage potential customers as well as the growth of companies.