Like everything else in advertising, ad exchanges have evolved from the early days of Mad Men. What started as an analog system for buying and selling media has been transformed into a digital programmatic process that’s fast, efficient, and transparent. So let’s explore the benefits of programmatic ad exchanges and why it matters for publishers like you looking to sell your ad inventory.
Ad exchanges can be an easy way to connect with advertisers.
A good ad exchange is an easy way to connect with advertisers. You can get more traffic, revenue, leads, and customers by using an ad exchange.
Ad exchanges are a great way to get more traffic to your website. Ad exchanges help you get more revenue from the advertisers that want to reach your audience on your website or mobile app.
You can also use an ad exchange as part of a strategy for expanding into new markets where you may not have existing relationships with advertisers that want to place ads on your site (or mobile app).
Ad exchanges allow you to control the types of ads that appear on your website.
It’s up to you! You can choose the ad networks you want to work with, the types of ads you want to show, and even how many times a person sees an ad per visit. You’re in control!
You can access multiple ad networks through a single unified API or self-serve portal.
Your ad exchange provides a unified API or self-serve portal that you can use to access multiple ad networks through one interface. This means you can set up different accounts with different companies, but still use the same API or portal to integrate them all.
All programmatic ad exchanges provide targeting depending on the provider
- You’ll have to ask the exchange what targeting it offers.
- You need to make sure that the targeting options are compatible with your website. Some exchanges will only allow certain types of targeting, while others offer a wide variety.
- Some exchanges may be more flexible with how you use their data on your site, while others might require that you work with a partner agency before publishing any ads from them.
What ads are shown can affect the user experience.
The right ad can make a site feel like home. The wrong one, however, can make it feel like a nightmare. It’s important to keep in mind that ads are meant to be informative and engaging—not intrusive or annoying.
Ads should work with the user experience rather than against it. Here are some elements of an ad that may lead to a negative experience for your readers:
- Ads that are too large, taking up too much screen real estate and making reading difficult (especially if scrolling down on mobile).
- Ads that are too loud or disruptive when clicked on (especially if sound effects play automatically when clicked).
Not all ad exchanges are created equal, do your research before choosing one.
Some ad exchanges are better than others. And before you choose one, you should know what makes them different from one another.
Ad exchanges are like dating sites: some will treat you nicely and some won’t. Some will give you a wide variety of options while others might only have a few people who actually live in your area. Some are more experienced or educated than others, so they’re able to give good advice and make helpful suggestions based on what they know about their users’ lives and experiences (and yours). But no matter how much research has gone into creating the perfect match for your needs, there’s still no guarantee that it’ll work out—just like in real life!
Publishers are realizing the potential of ad exchanges and how they can help increase their ad revenue. With so many options available, it is easy to get overwhelmed by the choices.
As a publisher, your best bet is to work with the top ad exchanges and supplement these with private deals. In order to accomplish that you need to partner with the best Google AdX partner that can seamlessly give you access to premium advertisers with Google Ad Exchange. After reviewing multiple AdX partners, we’ve found Monetize More to be the best, having served thousands of publishers to make more money with ad exchanges. We hope this article gives you a clear understanding of programmatic exchanges