Gone are the days when Instagram was a picture sharing, storytelling (sort of) app for teenagers. One of the social media top-shots has already entered the business world for a long time now. Brands are already tweaking their marketing gimmicks to attract their clients there. The question is: when will business owner recognize the potential of Instagram B2B marketing?
And the best part is, before anyone could ask how, someone asked why! This is what this article is all about.
September 2017 was the month when Instagram reached a massive 800 Million active users. And not all of those users upload pouts, food, cocktails and such on their profiles. Artists, craftsmen, SMBs, and similar business profiles are also enjoying a massive following, and these people are doing good business.
Coming back to the why, the first reason that I can fathom is that many other B2B businesses are already doing it. And it’s not about following the trend; it’s about grabbing an opportunity.
So, without further ado, let’s take a look at a couple of reasons ponder why Instagram B2B marketing is the right thing to do:
Massive User Base
With more than 800 million active users on one platform, your chances to reach your audience the right way and converting them is way higher. Brands have already turned to social media to find their audience. If B2C businesses are doing it, it means they are using Instagram too! Find them, engage them, and convert them.
It’s B2C Companies Out There
Exactly, and the market is crowded out there! Just look at all the B2C companies on Instagram, the amount of competition they have to face.
B2B, on the other hand, is a different story altogether. This is the right time, the competition is already growing, but it’s not as cutthroat as B2C. This is the right time, mark your territory.
As a matter of fact, major B2B players such as Hootsuite, Buffer, The UPS Store and many other names have announced their presence on Instagram. And people have gone head over heels for their posts.
A Picture Is Worth A Thousand Words
And just make things even more awesome, it’s been observed, reported, researched and found that infographics are an amazing audience engagement tool. Instagram, the platform that is all about visual content, gives you the opportunity to use your B2B marketing skills in a new way.
Plethora Of Marketing Options
You may be a business looking for an SMM company, or you may be marketing agency looking for brands that need marketing services. Or you may be an affiliate looking forward to teaming up with a business. In any way, Instagram lets you find and make good business contacts. Every business has a client, the customer is always there, whether it’s B2c or B2B, the audience is always looking for the right message.
It all boils down to one thing: once you know how important something is for you, or how it can help your business grow, you’ll get to see the opportunity. Once you see it, you start thinking about how to grab it and make the most out of it. The reasons I mentioned above are based on concrete analysis and can be backed by numbers, stats and everything that a marketer needs to know the worth of anything.
Now that you know why Instagram B2B marketing is something to think and act upon, I’ll be back with some practical and actionable tips on how to master your B2B marketing on Instagram. Stay tuned.