So you own a business? Great, what’s your aim then? Of course, making it a big hit and not to forget minting money, isn’t it? But we have two news for you, a bad one and a good one. I’ll begin with the former one first.
Bad News: Your customers don’t probably know that you exist.
Did that hit you hard? We know it’s harsh, but it is the truth.
Good News: It’s not difficult, thanks to the digital age, and the best part we know how. *winks*
“Marketing to a business is what water is to a fish.”
Take out marketing, and gradually, but eventually, businesses tend to die… But worry no more, because social media is here for the rescue. Brand awareness is critical if you want your business to touch horizons of success. It’s a simple equation, higher the number of people who are aware of your brand; higher will be your chances of getting leads. Social media happens to be one of the best places that can help you augment your market presence by building strong brand awareness.
Value of social media cannot be overlooked as a marketing aid in today’s world. From waking up to uploading morning selfies on social media platforms to ending the day while posting minutest details on them, people literally breathe social media.
“There will be 3.02 million social media users worldwide by the year 2021.”- Statista
With more and more people leveraging social media to research and sound off on the brands, reach to your potential audience is easier said than done.
So, how an effective brand awareness strategy looks like, anyway? How do you gain those followers added to your list?
Here are some of the strategies that businesses of all sizes can take up to boost their brand presence. Starting from polishing an impressive profile to experimenting with the content, make a combination of the best ones and see your brand surpassing the competitors.
And with that, let’s get going!
#1. Before you hit the upload button, ask yourself, “does it look robotic?”
Well well well, what’s the point of social presence for your brand, if you want to look like everyone else. And while this may sound cool, all you end up doing is portraying yourself as a robot.
Therefore, give your presence kick of personality.
It looks like playing a safe game where you take an image, upload it with a link along with some hashtags, and it’s done.
But that’s precisely what you should not be doing. Here’s a cool example of how MoonPie does it. Once considered a boring brand, they literally transformed into the one with a distinct voice and a great sense of humor.
Followers these days look for the promos and links, they want something that’s personal and human-centric, exactly why the selfies and story-driven posts leave an ever-lasting impression.
Focus on creating kind of content that is “unique” to your brand, and you are done.
#2 Polish your profiles to give them a shiny edge
Imagine you are looking for your favorite movie online. After trying out all the possible combinations, you find out a link and then start the download. Despite its huge size, you wait patiently, and when you start watching it finally, you come to know that it is an interview of its cast. A big turn down no? Heart-breaking moment rather.
Precisely what we intend to say.
To add to it, it’s worth noting that people’s attention span is really really microscopic. You just have a few seconds to grab someone’s attention and say, “Hi there! This is me!”
Recognition is a crucial element of your social media presence. Make sure to polish your profile such that visitors can recognize you at a glance. At the same time, they should be able to make out that you are, well, you.
Starting from bios to profile pictures, the way you set up your profile speaks volume about your recognition. Make sure the content is clean, well-optimized with a relevant image.
#3 Make your posts pop
Some creativity can naturally help you score those extra brownie points. Try out some fun color combinations in your bio or as well as the content that allures your audience to stop by and drop a like. If you do not have those eye-popping images featuring your products. Let your content marketing expertise do the talking.
Here’s how Sprout does this in a significant way by combining the blog posts with colorful illustrations.
Or how Hubspot combines Twitter chats with image macros instead of just offering texts.
Anything that can add aesthetic value to your social media posts eventually works in your favor. You can always go for online tools in a scarcity of a designing expert to grab yourself some eye-catching imagery.
#4 Shoutout to the audience. Tag them. Mention them.
Well, tagging others to get them engaged is one of the most valuable ideas to build a great brand. Just a single mention or tag is a quick way to amplify your post reach instantly. The one you tag via twitter or Instagram receives an instantaneous notification giving you an excellent opportunity to engage. Besides, it gives you a great way to make a positive impression on industry leaders.
#5 Do not underestimate the power of hashtags
So yeah, hashtags undoubtedly are a great way to enhance your social media presence. While each social media network follows its algorithm, applying the hashtags do not have to be a part of rocket science. They help you make your posts more searchable and precise. Add more niche-specific hashtags to your posts to ensure that you reach to the potential customers.
Creating a dedicated hashtag for your brand is also a smart move. It helps you reinforce your identity and encourage others to engage with you.
#6 Creative comments
Similar to tagging, commenting on posts of others sends them notifications as well. However, merely commenting “Nice!” or”Cool!” serves you no purpose. Go beyond that. Put some efforts to add thoughtful comments to break through the noise. They also offer you another opportunity actually to represent your brand’s personality to the potential followers.
#7 Repurpose your content
So, aren’t you planning to post the same content over all the social media profiles? And you are expecting to nail it? But that’s the thing that you should not be doing if you actually want to hit the bull’s eye.
Every platform has its own set of best practices. The things that might work best with Twitter or Instagram might not serve the purpose on Facebook.
For example, if you have published a killer blog post on your website, rather than merely posting a link directly, you can form an attractive infographic or an illustration to go along with the link and make it stand out. You can also try experimenting with promotional videos, gifs, and similar other stuff. Similar to what our friends at Matellio have done.
Try brainstorming for new ideas to ensure the feel-fresh impression in your profiles.
#8 Your news is important
According to Buzzsumo’s research, the content that speaks about some research and surveys definitely bring you high performance on social media. Try including statistics, case studies, and similar stuff to your social media posts. However, if you are not in a state to conduct your researches, don’t worry.
Make sure you reach out the industry trends and happenings from your point-of-view. The critical element here is to engage with the content that is current and trending. Contribute to the ongoing conversations of your industry rather than just sitting at the sidelines.
#9 Experiment with the captions
Posting links directly on your social media profiles is a big NO. Visitors always love the idea of having some sort of commentary. It helps you gain their attention and interest in one go while giving the readers a taste of what awaits the users. Make creative use of hashtags, emojis, and more to connect with your followers more easily to let them know who you are.
#10 Give your audience some educational time
Reaching out to your brands with tutorials is an excellent way to stand out. Social media users widely sought out the educational and “how-to” content. Regular interaction via such content helps you establish yourself as a positive resource and a thought leader at the same time.
You can simply solve a common problem for the users, or explain one of your products, thus enabling users to get acquainted with your capabilities so they know where to drop by next time they need one of the services you provide.
#11 Be Consistent
When it comes to social media, consistency is the key. Nobody will ever know about you if you don’t pop up in their feed frequently. Post content across social media channels frequently throughout the day, depending on your target audience. Use the wide array of scheduling tools available for your services. Higher the number of grounds you can cover, the better opportunity you have.
Building buzz around your brand can be a bit of experiment. A dedicated awareness strategy is one of the significant concerns for the businesses today. Following the guidelines mentioned above will genuinely help you augment the brand awareness and build a reputation in the mind of your audience.