If you are looking for effective ways to have your website rank strongly online for certain relevant keywords or key phrases, it is crucial that you understand Google’s algorithm system. Without this knowledge, your search engine optimisation (SEO) strategy will not be able to keep up with Google’s constant changes.
To help ensure you are always ranking highly for the best keywords for your site’s needs, you must take the time to understand the algorithm and its updates that keep Google ticking over. Here is what you need to know.
What is Google’s algorithm all about?
As a search engine, Google is responsible for the results that appear for specific search queries. To find the best answers to these questions, it uses an algorithm. This way, it can specify which websites are the best to help the user find out what they need to know.
Search engines, like Google, Bing and Yahoo, are always updating their algorithms to promote websites that focus on:
- Core Web Vitals
- User experience
- Page experience
- Content creation
Google’s constant algorithm updates mean that it’s up to the SEO consultant to keep their websites, and their clients’ websites, ahead of the curve. Therefore, if you want to have a successful brand, you need to ensure you use Google’s algorithm to your advantage.
What do I need to do to rank on Google?
Once you have figured out what type of keywords you want to rank for, you need to consider how you can improve the page and user experience within your website.
You should be using your SEO tools to ensure you are faring well on the search engine results pages (SERPs). With that said, if you are using your SEO tools to make sure your website is kept fully optimised, you also need to keep an eye on your Core Web Vitals. These are the main factors that are going to put your website on Google’s page one.
With every algorithm update, you will find that the Core Web Vitals of your website will need to change. Right now, these Web Vitals include:
- Cumulative Layout Shift (CLS): this is all about the visual stability of your page. Try to have your webpage remain at a CLS of under 0.1.
- LCP (Largest Contentful Paint): LCP is all about how quickly your website pages will load. Your LCP should occur within 2.5 seconds of the user starting to load your website.
- FID (First Input Delay): FID monitors how quickly a visitor can interact with a webpage. All webpages should have an FID of under 100 milliseconds to help keep the user’s attention.
A responsible SEO technician can work alongside you to keep an eye on Google’s changing algorithm, so that you can ensure your website always ranks as highly as possible. This includes using the right keywords on different landing pages.
Mr SEO can help with your SERPs on Google
If you need any assistance with your SEO, please don’t forget that Mr SEO is here to advise you and help you understand Google’s algorithm. Feel free to drop this SEO agency a question if you need the help!