The world of business is under a flux. While the traditional marketing approach was centered on the 4 P’s – product, price, place and promotion, another new dimension has been added – SPEED. If you are quick to respond, you can convert a lead into a sale. If you sit over a lead they are likely to choose your competitors. This is where businesses are increasingly embracing tools and technologies that enable them to offer speedier response and serve their customers better.
Live chat software is one of the tools being fast adopted by businesses to stay ahead of competition. It allows businesses to cater to the needs of their customers 24×7 without having to hire a dedicated team. Let us look at some stats that offer us explanation on the popularity of chat software and how businesses are leveraging them
- Businesses using live chat software see close to 38% increase in conversion rates
- Chat software increases customer satisfaction by 82% more than email support, apps and social media engagement
- 79% businesses report positive impact on sales, revenue and customer loyalty using live chat software
- More than 50% first-time customers stick to a business that has live chat support
- More than 40% customers prefer live chat over other channels of communication
Benefits of Live Chat Software
The stats above throw light into the increased implementation of live chat services among business. But what are the tangible benefits you are likely to see with implementation of live chat software? Here are some benefits you can’t ignore –
Chat software let you respond to your customers as and when they are in need of help. It can be while you are sleeping or your office is closed for the weekend. Live chat software keeps your business operational 24×7 and 365 days a year.
Improves Customer Satisfaction
Higher levels of customer satisfaction can boost growth. And customer satisfaction is often linked with how fast your team responds to the queries of the existing and future customers. While an average business takes about 17 hours to respond to an email query or 10 hours on the social media, live chat offers real-time answers for most queries customers have.
Knowing Customer’s Problems
As a business you need to constantly work towards resolving problems of your customers. It all starts with having a good idea about their pain points. What issues are they facing with your products/services? What kind of improvements are they looking for? Are they planning to end their association with your business? Chat tools allow you to know your customers better and also address the problems they have with your brand.
Finally you can achieve all that without having to employ several heads under the payroll. As a business you will be able to cut down on cost substantially with chat software. You can subscribe these services at a fraction of the cost you are likely to incur on operating other channels of communication.
If you are running your business without live chat software you are ceding space to your rivals. Choose chat software that helps you communicate with your customers in real-time and grow your business over the course of time.
The Best Live Chat Software Solutions
Drift is the world’s leading conversational marketing and sales platform that helps businesses automate sales processes by adding live chat windows to websites for increased customer experience and loyalty.
Key features include chatbots, customizable branding, canned responses, geo-targeting, offline access, screen sharing, third party Integration, website visitor tracking, proactive chat and transfers/routing.
Founded in 2015
Located in United States
website : www.drift.com
Drift Pricing :- Drift pricing starts at $50.00 per month.There is a free version.Drift offers a free trial.
LivePerson, founded in 1995 and headquartered in New York, United States. LivePerson is the industry leader in live chat and messaging solutions that increase sales and improve customer care for businesses of all sizes.
LivePerson Live chat platform features AI-powered messaging that enables users to manage transactions through SMS, WhatsApp and Facebook.
Intercom is a Conversational Relationship Platform (CRP), Intercom founded in 2011. Intercom helps users build better customer relationships through personalized, messenger-based experiences across the customer journey. The world’s most successful companies, like Atlassian, Shopify, and New Relic use Intercom to deliver conversational customer experiences through chat, bots, and personalized messaging.
Intercom Pricing:- Intercom pricing starts at $39.00 per month and offers a free trial.
Click Desk is a web-based solution that provides live chat through help desk, social media integration, mobile access, and reporting. ClickDesk Founded in 2011 and this is a Customer satisfaction tool for all businesses which helps with reporting, mobile application, social media integration, video chat, live chat and more. Over 100,000 businesses all around the world have been using ClickDesk to boost customer support and drive sales for their web-based business.
ClickDesk Pricing : – ClickDesk pricing starts at $9.99 per month, per user.There is a free version.ClickDesk does not offer a free trial.
Livehelpnow, founded in 2003, is a configurable live chat and/or help desk platform featuring: Live Chat with SMS Text integration, Support Ticket Email Management, Knowledge Base, Call management and Facebook messenger integration
LiveHelpNow Pricing:- LiveHelpNow pricing starts at $19.00 per month, per user.They do not have a free version.LiveHelpNow offers a free trial.
Hey Ravi, Thanks a lot for your valuable & informative article. Great tips you have shared with us. Thanks & Looking forward for more articles in the near future. Regards
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