OKRs are a strategic way to get any department on track with its goals. Marketing teams benefit just as well from their implementation. Here we discuss marketing and how OKRs can effectively streamline marketing campaign success.
The OKR Basics
Objectives and goals should feel like clear intentions. Key results should feel much more restricted by time and measurements that ensure the goal is met with strict adherence to all plans involved. Though you can complete OKRs on a yearly basis (there are no rules), most companies integrate their OKRs on a quarterly basis, explaining the term “OKR cycle.”
What is Marketing?
Marketing has to do with driving traffic and customer engagement to a brand either organically or through digital components connected to the brand’s online content. Products and services are also promoted using marketing strategies to anchor a loyal audience and gain positive rapport from customers. These efforts create a steady stream of sales. This process is tailored over and over to bring additional benefit to the company. Now that we understand basic marketing, let’s talk about how OKRs come into play.
Marketing OKR Examples
For these OKR examples, remember to think from broad to specific.
Objective: You run a mommy blog and sell blankets via your site. You want to attract a thousand users per month to your blog. While we have specified the number of active users to add, this objective is still much vaguer than what follows.
1). Bring up click-through rate by 15% through email marketing.
2). Monitor the unsubscribe rate, ensuring it is no less than 2%.
We have created numerical ways to generate more active users to your blog and develop ways to ensure that they stick around.
Objective: You are a car-sharing service in a medium-sized city. You want to be the most popular car-sharing service for Millennials and Generation Z in town.
1)Create promo services by offering free rides for likes and reviews on social media.
2) Create gender-neutral pronoun features for riders and users of the car-sharing app.
3) Create Facebook ads that target users 18-35 in your city.
We have created a numerical representation of potential customers and strategically increased your chances of growing your business’s popularity.
Marketing Meets OKRs
Objectives are the big picture ideas, the qualitative or generalized aspects of the goals that give the zest and reason for accomplishing something. Although they do not typically state something like “doing x goal will be great because x,” the objective content implies a particular idea of success that motivates the company to further specify through key results. Key results are the numerical, quantitative components that ensure a goal is achieved correctly. We cannot determine how well we did on a test unless we are given a grade, right? The same idea applies here.
Use OKRs to meet all your marketing needs by keeping things specific and measurable. Do this, and watch as the engagement rolls in.