Search Engine Optimization(SEO) and Pay-Per-Click(PPC) advertising may be two different channels in garnering traffic, but they have similar goals: To drive people in your website.
However, it can get quite pricey doing both at the same time, though if marketers weren’t faced with the budget, doing both would be feasible.
Here’s the thing, though. There’s no need to choose one over the other. You’re able to benefit from both these marketing strategies, despite your budget. But how can you do that?
Read on as I show you how PPC and SEO can give you amazing results with these tips and strategies!
Combining both PPC and SEO offers awesome results…
If you used it right! With that being said, follow any of these six strategies to help you out:
Apply Something New On Old SEO Tools
Old SEO tools and strategies such as long-tail SEO keywords might seem old-fashioned for some, but they’re actually extremely effective for many.
Whatever you think of these old SEO tools, they, such as long-term keywords, help identify the negative keywords which don’t work for your business’ PPC campaigns.
For instance, those who search for “how to make cake” won’t see your PPC ads on “buy our cakes,” all thanks to negative keywords.
Plus, this is a win-win situation for both you and your target audience, as people won’t spend time clicking on unnecessary links, while you don’t need to pay for the unnecessary clicks!
So begin by looking into the long-tail keywords you use for both SEO and PPC, and start applying the “old but gold” SEO strategies for both SEO and PPC this way.
Make Use Of Your PPC Data
You shouldn’t only customize and post your PPC ads and then let it be. To utilize PPC to the most, focus on the ad text which performs well and then uses this for your next SEO content, getting the most out of it.
This is because the most-clicked or effective ad text from your ads is most likely the ones that people are interested in.
Another thing you can do is to track the highest CTR for your content network ads, looking at the popular topics to write about.
If you can’t create it into fill content, you can do smaller things, such as using the most effective PPC texts on your websites Meta description tags.
Through repurposing the ad text to informative content, you’re able to capture your target audience’s attention and attract better organic traffic.
Keywords Are Crucial
Utilizing keyword data coming from the business’ PPC campaign for SEO isn’t new, but it’s a must-do especially if you haven’t done it yet.
Through Sketchcorp Google ads advertising for your business and other types of PPC ads, you’re able to test out your keywords and see just how effective and well-performing it is on search engines.
When doing so, marketers can see what keywords are searched, clicked, and/or converted.
With this information, you are able to formulate a good SEO strategy, knowing what keywords to use and how to write content for it.
There are websites which don’t use ads right away, concentrating their efforts on SEO first.
This is totally fine, though make sure to keep this in mind when starting a PPC campaign, as this helps produce organically converting keywords.
That way, there’s no need to wait until the website appears in search engine results pages (organically) to get data on how well your page is doing based on your SEO strategies.
Have Visitors Come Back to Your Website
Have your SEO efforts paid off and show that you rank higher?
Even then, it might still be a bit too early to celebrate and call it a wrap! Your new viewers might change minds, leaving the website for various reasons.
It might be to compare other products and prices from the competition, which makes it less of a chance for them to come back.
Through both SEO and PPC, you’re able to increase the chance of them remembering you and going back to your website.
Track goods that your viewers were interested in, and then show these through PPC ads in the future, which remind them of what they wanted from you, garnering more potential customers on your website!
Building Brands With PPC and SEO
PPC ads aren’t just for promoting products and services you have to offer, they can also increase brand awareness, too!
You have to make the PPC ad a good read and aesthetically pleasing for this to work, inviting the right people to the website. It increases visibility, shows your brand name, and has people familiar with who you are and what you have to offer.
Have the enticing PPC ad with concise and helpful information, even promoting your business with various options and a discount code to encourage a sale!
If clicked, the links should lead to relevant content and navigable website for the easy purchasing process.
Look Into Your Marketing Solutions
Not all PPC and SEO marketing strategies are effective and will work for everyone 100%. You have to look into the marketing strategy you’re about to launch and predict if there may be any negative backlash to come with it.
Realize that you have to choose your campaigns rather than try everything at once.
Not only does this save the business any potential consequences, but it doesn’t hurt the budget as much, too. Study trends, test the campaign and monitor as you go if launched.
Wrapping It Up
Yes, using both PPC and SEO on a budget is possible and actually quite effective! It all boils down to sorting your priorities and to choose the effective strategies wisely.
Make sure that what you choose reflects your business objectives and branding so you’re able to accomplish your goals!
Hopefully, these strategies showed you how PPC and SEO can give you amazing results! So don’t wait any longer and look into any of these strategies now.
If you have any questions or want to share your tips and experiences on PPC and SEO, then comment below. Your thoughts are much appreciated.