According to a Stanford University research, 46% of site visitors make an opinion about a site based on its appearance. And if the appearance doesn’t suit them, then they won’t trust this site.
An example of a site that we’ll be relying on is a car rental site. The objective of the site is to increase the number of potential car renters. For example, a site wants to advertise rolls royce car rental dubai or exotic car rental. The better the design of this site, the more people will want to rent this car.
In this article, we will look at what types of website design exist and how they will help your site inspire trust in the visitor.
Graphic design can be found everywhere: on the street, on the pages of a magazine, on the Internet. In design, as in any business, you need to be realistic: if you want to make a design yourself, it will not work right away, and it will take time and effort to create a wow design. Therefore, it is better to resort to the help of professionals.
Web designers know the basics of graphic design, its types and, most importantly, what kind of design is best for you to choose for your company.
6 Ways to Improve Website Design
- Material design
It is a new style language launched by Google in 2020 that uses shadow effects and various depth and motion impressions to give users a realistic experience.
- Adaptive design
Over the past 5 years, people have been using their mobile phones more to browse the web, which has eventually led to the transition of websites to responsive design, in which the site looks good on both desktop and mobile devices. For the same reason, since 2015, Google began to downgrade sites that are not optimized for mobile devices.
- Video of text movement
Motion graphics help viewers stop staring at the screen and get bored. A large selection of fonts, colors and images for creating text videos allows you to grab the attention of the viewer. For example, when scrolling down the page to the point where there should be a button “rent a car online”, the button can smoothly “float out” to a potential client.
- Parallax scrolling
The essence of the parallax effect is to offer the user a special scrolling effect with a 2D effect, in which the foreground images move faster than the background image. It is also called “asymmetrical scrolling”.
- Flat design
Using flat design works wonders for most websites due to its compatibility with several other trends such as material design, responsive web design, and minimalism.
Forms, appearance and display of modern gadgets strive for minimalism and maximum simplicity – this simplicity allows you to better visually perceive information and quickly find the necessary functions. Flat design is based on two-dimensional images.
- Location and size of elements on the site
The closer and/or larger the target, the faster you can move your cursor (or finger) over it.
Here are some tips:
- Make buttons and other “click targets” (such as the “rent a car online” or “Q&A”button) large enough to be easily seen and clicked;
- Make the buttons for the most important actions bigger and more visible;
- Position navigation elements (and other interactive elements such as the search bar) at the edges or corners of the screen.
Whichever method you choose, use common sense and trust your own experience. Each technique must be justified by a specific goal. There are no ideal solutions for everyone, but there are those that will suit your company and your site.