Home » Website Design that Sells: Strategies for E-Commerce Success
Website design

Website Design that Sells: Strategies for E-Commerce Success

Online businesses continue to thrive as we move deeper into the world of artificial intelligence and intelligent online systems. Almost everything can be shopped online, which strengthens the e-commerce industry. 

So, if you’re an online seller, it’s all about creating an intriguing online presence through your business website. Whether you sell shoes, clothing, food items, or any other product, you can only make a mark if your website attracts customers at first sight. 

Therefore, designing the right Ecommerce websites with optimal features, color themes, images, and content is pivotal for the success of your online store. By creating such websites, you can improve your online visibility via improved SERP results and attract more customers to your e-commerce store.

So, regardless of your preferred e-commerce platform, implementing the proper design strategies for your website is essential. This post will look at some essential design techniques to help build more efficient e-commerce websites for your business. 

Top Selling Design Strategies

Here are some of the top design strategies for e-commerce stores.

Keep It Simple

KISS (Keep It Simple, Silly!) is the first golden rule for designing an effective e-commerce page. In web design, simpler is always better, and there is a good reason. For instance, think of a typical product page. You would want your visitor to focus on the product, ensuring the most minor distractions around it.

It allows the user to understand and explore the product and related pages. On the other hand, providing too many options and features on the page can clutter the outlook and potentially draw away a potential buyer. 

So, avoiding unnecessary pop-ups, banner ads, flashing colors, and buttons is an excellent way to maintain a clutter-free design. 

Picking the Right Colors

One of the most basic web design rules, but an effective one, is to pick your colors wisely. It’s not always about picking our favorite colors, especially while designing a website. Instead, it’s critical to understand the color psychology of web design to make a better impact on your potential audience. 

Every color represents a different emotion and feeling so that it can prompt different actions accordingly. Your job is to use the colors wisely to your advantage.

For instance, you should use soothing and graceful colors like blue to appear more credible. It represents trust, so more than half of all logos have blue.

Likewise, your colors should stand out when you want to grab the user’s attention. So, you might want to consider red or vibrant orange to display discount offers, buy now buttons, etc. According to a study, red buttons can increase sales by 34%. 

The idea is to use the power of color to your advantage. It means choosing colors wisely according to the occasion and emotions you want to portray. 

Create Scannable Content

The attention span of the online audience is concise, so you need more time to make an impression through your content. It means you should avoid long and dull product descriptions and highlight the essential and critical product features that should catch the user’s eye. 

According to research, most visitors read only 20% of the content on any webpage. So, it’s understandable that they quickly decide whether to buy a product or keep looking for more options. 

Hence, creating scannable content through visible headings, text elements, and images is essential to leave an impact on your reader’s mind. 

The idea is to break your content into chunks using keywords that appeal to the audience. It will also allow you to develop a systematic navigation pane that can further ease the process of scanning and navigating the website for the users. 

Prioritize Branding

Most people prefer shopping from established brands. So, it’s essential that your website features brand names and markets the products around them. Otherwise, it creates a suspicious image of the website where buyers are reluctant to share their credit card information. 

Put, your focused brands should be the center of attention. Not only does it attract customers, but it also establishes your website as an authentic sales point where users can buy from their favorite brands. 

In a way, prioritizing branding can help develop trust between customers and sellers, giving you a competitive advantage over other e-commerce stores that are not keen on branding. 

It also means spending more time developing and defining what your brand does. You can reach out to audiences that resonate with your brand identity by giving it a certain aura. For instance, Nike has an athletic yet stylish persona. So, buyers who prefer stylish yet quality sports products are likelier to buy from them.

Once you’ve established your brand identity, your webpage themes will follow. It means you must set the color combinations and fonts accordingly to match your brand persona.

Use High-Quality Images

The top web design companies in the US focus heavily on the quality of images. If you look at the top Plano Website Design companies, you will realize how they incorporate subtle yet highly defined images to create a lasting impression on their audience. 

Images have the potential to boost your conversion rate by more than 40%. For e-commerce stores, image quality is pivotal because users prefer inspecting the product closely before hitting the ‘Buy Now’ button. 

So, if you place low-quality images, it can potentially put off a buyer just because they don’t feel the product is clear enough for them to go through with the purchase.

For web designers, it means that they must incorporate images from trusted photo stocking websites. Likewise, use your self-taken photos from various angles to clearly elaborate on every product. 

Once placed effectively, high-quality images make a noticeable difference to your sales and potentially boost the ROI for your web design. 

Conclusion

Creating web designs for your e-commerce store isn’t a tedious process. However, it requires careful consideration of what the users might expect from your store and brand persona. Therefore, it also means understanding the buyer’s mindset is critical for acquiring more sales and generating better revenue through your web design strategies. By implementing these simple strategies, you can dramatically improve the numbers for your e-commerce website, whether it be sales or online presence.