Content could be evil to your site, but can be an angel for your online business if you know the principles. 90% of marketers believe in the potential of content marketing and are actively relying on it for their digital marketing executions.
By creating and sharing relevant content in the form of articles, videos, and infographics one can actually make most of their digital marketing efforts.
But how do these things actually work? If you also have a similar question, we have come to the rescue. Here’s how content marketing supports digital marketing.
What is Content Marketing?
In simple words, content marketing refers to producing content (in the form of video, article, or infographics) and sharing it with a niche-specific audience. The sole power of content must be built in its ability to connect and entertain customers.
If it can, then marketing this content to a niche-specific audience can yield fruitful results. Simply put, if you sell a designer t-shirt for women, then your content must exclusively talk about women above 25. In this way, you will be able to connect 25+ ladies through marketing your content and chances are that some of them are more likely to purchase your designer t-shirt for women.
Content Marketing for Digital Marketing: 6 Reasons That Compel to Give it a Try
Now that you are well aware of what’s content marketing, it’s time to see how it’s helpful for digital marketing. Many people often mistake content marketing for digital marketing or vice versa. But it’s worth noting that content marketing is a part of digital marketing but possesses a unique value. You can’t ignore it due to the following reasons.
- Content Marketing is the foundation of digital marketing
The first you must go fully assured about is that content is the foundation of any digital marketing success. A website with no content is meaningless. It has no meaning to serve and value to reflect customers and business.
The top four formats that most marketers use to deploy their marketing strategies are videos, blogs, images, and infographics. And if a website carries all these four staple formats, goal accomplishment turns out easier for sure. Digital Marketing is exclusively relying on the content because without it a business will have no way to promote themselves and their product.
- Good Content Leads to Good Conversions
Watching a big amount going into content marketing, folks may curb more production of content or they are likely to keep it limited. However, you are allowed to do so because only a single content piece is enough to derive good conversion.
If planning to keep only a few contents on the site, then make sure they are good enough that viewers couldn’t stop themselves from viewing and sharing it with their family and friends. Good content supplements growth to the marketing activities and delivers amazing returns as it is unexpected.
But it is one of the top challenges that marketers face because producing solid content isn’t easy until you have the best writer available on the team.
- Engaging Content Drives Traction From Social Media
Social Media is one of the biggest helping hands to online businesses and websites that want to flourish on digital grounds. But it’s also not hidden that the audience on these platforms seeks more than just a mere few lines of informative articles.
They are more likely to be attracted to content that serves them entertainment or something meaningful to their interest. If you can create content that is shareable and clickable by social media audiences, then of course it can give a big boost to your digital marketing activities.
- Boosts Ranking on Google
Content is king to Google. If the search engine finds content recently published on a website authentic, credible, and note-worthy, it will definitely lift itself up on the search ranking. But it must have certain conditions met.
Such as, the content should not be just an impression-setter on Google but it should be equally informative and engaging to the audience. In case it isn’t read-worthy to the audience, it will lead to an increase in bounce rate and you may see a drop in your performance.
- Natural Backlink Building
If the content has that quality that is expected by Google from its publisher, it will rank up. But most notably, if the content carries stats or vital information which has a solid base and is unique in itself, then it is more likely to raise chances for a website to get natural backlinks from other sites.
Simply put, if you have statistics with solid proof to show that “a particular percentage of people are unemployed in the US” and carry a brief-case study, big sites themselves may support your research work
Without a content marketing expert, a few things are still hard to achieve! So connect with a reliable one and go for it.