29 November 2019 – if you are in the eCommerce business you’d have already saved the date. After all, Black Friday along with Cyber Monday has become the biggest shopping festival in the United States. For eCommerce stores, it is a year opportunity they can’t afford to miss out on. In 2018 more than $717.5 billion in sales was recorded between these two days and this year it is only going to get bigger. Are you geared up for it? Have you prepared the right strategy to beat your competitors? Here are the top five Black Friday marketing ideas for e-commerce –
#1 Email Marketing –
While some believe email marketing doesn’t work anymore try it out and you will be amazed at the results. Offer early access to deals and additional discount coupons to your existing customers. This not only helps in boosting sales figures but also helps you in earning unhindered loyalty of your customers. They’d see the incentive in this relationship and are most likely to buy from you than look for another store.
#2 Deals Calendar & Sneak Peek –
Offer to sneak peek into some of the deals a few days before Black Friday. This will create the perfect tempo for the shopping season and make your customers come to your store. Also, try creating a shopping calendar where you announce deals and launch of new products on particular days during the weekend. This will encourage visitors to return and increase the odds of a sale.
#3 Offer Free Gifts & Higher Discounts –
There are several products that may not be selling well in your store. You can offer them as free gifts to customers who cross certain cart value. This will serve as an added incentive for them and also help you clear some unsold inventory. You can also try offering higher discounts for users who shop more. This will help you cash in on impulsive buying habits.
#4 Try Hourly Deals –
You may have seen top shopping sites announce hourly deals during Black Friday sales in the past. In fact, there is no better way to do this than launch hourly deals offering unbeatable discounts on your top-selling products. What this does is attracts your customers to come back to your site and check out these deals. When you have to return customers you can expect more sales.
#5 Leverage Popularity of Instagram –
Active online users don’t go to bed without scrolling through their Instagram timeline. You can leverage this popularity by creating captivating Instagram stories around your products. Remember these stories stay alive only for 24 hours and hence you must time these to perfection. Precede these stories with a series of Instagram posts where you share images of your products with catchy hashtags. This will create the right platform for your story to excite your target audience.
Explore these ideas and you’d be able to attract maximum eyeballs on your store and increase your sales. If you miss the bus you’d have to wait for a year to cash in on this shopping extravaganza.
Summary – In this write-up, we look at the top 5 eCommerce marketing ideas for Black Friday and how you can leverage the upcoming shopping extravaganza to the maximum.