Terms like internet marketing, social media marketing, freelancing and content creation are often tossed around when it comes to businesses wanting to create an online presence. However, what is the difference in all these terms? They are often used interchangeably but that is not their correct use.
We are sure you have heard about digital marketing. It is the type of marketing that is carried out through digital sources. It can be both online and offline. We won’t go into the details of offline digital marketing but to speak briefly, online digital marketing is everything from radio and television advertisements to internet marketing and marketing on mobile devices. Internet marketing is specific to the internet. It can be divided in 7 categories. Without making it too complex, we will try to briefly explain each of the 7 types.
- Search engine optimization (SEO)
When you make a Google search, there are multiple results on the search engine results pages. However, do you ever go to the 19th page of the results to check out any website unless it is an in-depth research? Do you think that the websites that rank the first have a better credibility than the last? Well, that is true. That is also the job of search engines. You must have to use SEO checker tools to find out the actual presence of your website’s score.
Today, there are more than 200 different website and content factors that search engines take into account when ranking a website. If you have a website and you want to be seen on Google, the process that will involve the strategizing and implication of various techniques that will help your search engine rankings is known as search engine optimization.
- Search engine marketing (SEM)
Do you ever make a Google search and see that there are certain links that are featured or promoted? How do they get there? Why are they shown to you? Are they shown to you only or everyone who makes a Google search? When made promotions are made to make a presence on search engines, it is known as search engine marketing.
- Content marketing
Today, more or less every website has a blog. Why do you think that even websites that are simple online stores feel the need to create content? What do they gain from it? Likewise, have you noticed that a lot of times these blogs are subtly promoting products and services? The marketing that is done by incorporating promotions inside content is known as content marketing. Content is among the most important factor to increase site’s performance in longer run.
- Social Media Marketing (SMM)
Today, social media is everything. Does it ever happen to you that you look up a product online but don’t purchase it and the same advertisement keeps showing on your Facebook? Who does that and why? These are some of the questions to ask when understanding social media marketing. Today, you can sponsor your content on Facebook, Twitter and almost every social media website to make it visible to a certain kind of audience. Likewise, today every business starts with a Facebook page. Why does a soap company feel the need to post on social media? It is because through the strategies of marketing applied on social media, real life profits are made.
- Pay-per-click advertising (PPC)
Today, a lot of websites show banner ads. A lot of times you will find yourself clicking on them as well. When you click such an advertisement, the advertisement company pays a certain amount of money to the website you were looking the ad on. This is known as pay per click advertising.
- Affiliate marketing
This may be a bit advanced for you if you are new to internet marketing. To put it simply, it is a form of marketing when one website pays another website to promote the first website’s product on its behalf. A certain percentage of revenue is shared with the sales made between both websites.
- Email marketing
If you open your email box for a second, you will not be surprised to see all the different businesses spamming your inbox with promotional emails. Emails are considered an important tool in internet marketing. They help in reaching out to the audience.
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- Focus on the quantity as much as quality
For your Alexa rankings to increase, you need to increase the total numbers of posts you share on your blog. It is recommended that you post an average of 2 posts per day. You also need to be very consistent with posting on your blog. Nobody wants to visit a blog that rarely ever posts. More content shows that how dedicated the content creator is. However, like mentioned in the previous section, quality is important as well. Don’t lose quality in the race of increasing quantity.
- Add Alexa widget to your website
A lot of the visitors that come to your website may not be considered for Alex rankings. This is mainly because you don’t have an Alexa widget for your website. When you do install the Alexa widget, every visitor is counted. Every hit from every visitor is counted and this helps in escalating your Alexa rankings.
- Install Online SEO Toolbar
Installing Alexa toolbar for your website will help you increase the rankings for your website. What Alexa toolbar does is that it forwards the data from your website to its serve. After installing Alexa toolbar, make sure to open your website daily to make sure that your data is forwarded on time.
- Share your content on social media
A lot of the traffic that websites receive today is from social media. It is through sharing on social media that content goes viral. It is from social media that you can receive a lot of hits. In order to do that, you will have to create a stable social media presence. Stability means that you target people with same interests as what your blog has to offer on social media. You will need viewers who will visit your website as soon as you share it on social media. This is how you can improve your Alexa rankings by creating a presence on social media.