It seems like the future of the human race lies in the development and implementation of artificial intelligence into every aspect of our existence, from the medical industry, to residential and commercial spheres, all the way to weather predictions and infrastructure. There are no limits to the possibilities of AI, especially given the fact that it’s making its way into every bit of software, from our smartphones, to our homes, businesses, and wearable tech.
However, how does AI fit into the future of B2B, and does it bring any ground-breaking changes or benefits to the table? Should companies in the B2B industry keep track of the latest developments and aim to implement AI into their processes? In essence, yes. But let’s dig deeper and take a look at the five ways AI will impact B2B in the near future.
Faster data processing
In a world where crunching the numbers and processing various data streams can make or break a business in the long term, AI might come as the deus ex machina every chief data scientist has been praying for. Instead of sticking to traditional methods that lack in speed and overall effectiveness, artificial intelligence can automate and speed up numerous processes that are essential to the creation of growth strategies across the board, whether it’s used in marketing, content creation, branding, positioning, prospecting, and more.
However, artificial intelligence has not yet reached a level where it can be completely autonomous from its human supervisors, but in the near future, we can expect AI to run data transference and processing all on its own. AI software will be able to integrate data assets, process integration, change management, and manage alignment and accountability.
Improved customer engagement
Engaging with your target audience and prospective clients the right way instead of pushing your product or service in their general direction is becoming increasingly important in the modern world where demographics and businesses value their privacy. No longer will clients tolerate pushy ads and salespeople offering cookie-cutter solutions for complex and nuanced problems – customers now expect to be engaged with a message and a service tailored to their needs.
This is where AI will shine as the machine learning tool companies can use it to research the market thoroughly, hand-pick the most promising opportunities, and tailor their approach according to the needs of the customer. By simply incorporating AI into the sales process, sales managers can tailor the perfect pitch to win over the hearts and minds of future clients.
Automating and optimizing the transcription process
Transcription is one of the most tedious manual jobs every company has to delegate to its employees in order to transform voice content into written words and disseminate it across other platforms, and even internal communication channels. However, by using AI transcription services online businesses can automate the transcription process and outsource the human oversight to professionals who can further utilize AI’s processing speed to bring stellar content into the written form.
Regardless of the type of video or voice recording, the number of interlocutors, their accents or talking speed and clarity, the software is able to automatically make high-accuracy transcriptions you can then touch up if needed after the job is done. This way, AI software is able to automate and simplify an otherwise tedious and time-consuming task, eliminating the risk of human error in the process.
Personalizing and tailoring the online experience
Given the fact that AI can help with the handling, processing, and transference of vital data, it only stands to reason that machine learning can be used to tailor a personalized shopping experience for a customer, based on their browsing history and a myriad of other crucial variables. AI business augmentation helps both the customer and the sales representative make all the right decisions, guiding them through every step of their unique process.
Artificial intelligence will significantly improve the direct marketing efforts of a B2B company, enhancing the effectiveness of sales channels and guiding customers through B2B products and services. By keeping track of their purchase history, AI software is able to deliver a personalized shopping experience to the consumer, thus boosting brand loyalty and improving “reordering” rates.
Enhanced search and tracking capabilities
Simplistic voice-driven AI is already present in numerous forms, from smartphones to smart homes, but in the years to come, voice AI is expected to reach new heights, allowing customers to make specific searches on their websites of interest, and actually find what they are looking for. The integration of AI support into online processes will allow visitors to navigate the website efficiently and effectively, leading to increased traffic and conversions.
Artificial intelligence is the way of the future, and while these benefits for B2B companies promise a higher ROI on all fronts, they are merely scratching the surface of what AI will be able to achieve in the years to come. This is why the B2B industry needs to embrace the AI revolution, and use it to pave the road to long-term success in the field.