Today in this Guide we will talk about How to make a QR code by easy steps. QR Codes have two-dimensional barcodes that can be read using mobile devices. They seemed to be “the next big thing” just a few years ago. Food labels, shop windows, magazine advertisements — those distinctive little black-and-white squares were everywhere, contesting for our attention.

And while small business owners and marketers were thoroughly invested in the QR code trend, it did not become as popular with consumers as some had predicted. A 2013 survey claimed that only 21% of American smartphone owners have ever scanned a QR code, and just 2% scan a QR code at least once per day.

Still, the popularity and convenience of the QR codes cannot be denied. Moreover, the QR code creation process is pretty straightforward. Here are seven easy steps to help you learn how to create your own QR code:

Step 1: To select a QR code generator.

There are loads of QR codes generating sites out there. The best ones provide many options for using your QR code and are compatible with most mobile QR code reader apps. One of the excellent QR code generators is www.oysso.com.

This QR code generator helps you track and analyze performance, and allows you to design a code that’s unique to your brand by displaying logos and other icons within the code that tells people what information they’ll get from scanning it immediately.

Step 2: Choose the sort of content you’re promoting.

After choosing Oysso as your QR code generator, the first step is to select what type of content you really want your QR code to show the user after they scan it. You can choose from one of 10 types which include: URL, Vcard, Text, Email, SMS, Facebook, PDF, MP3, App store, and Images.

Step 3: Enter all information in the form that appears.

Once you are done selecting the types of content you’re promoting with this QR code; you will get a field or a form where you have to enter the information corresponding to your campaign.

For example, if you need your QR code to save contact info, you’ll see a set of fields where you can enter your subject line, email address, and associated message.

Step 4: Consider downloading a dynamic QR code.

One noteworthy drawback of making a QR code is that you would not be able to edit the data it contains once you print it. However, you can edit this data with dynamic QR codes.

With a free membership to Oysso QR code generator, you can print a dynamic QR code, scan it, and pull up a form where you can edit the data your customers will receive when they scan the QR code themselves.

Step 5. Customize it.

Customizing the design of the codes to your brand is the entertaining part of creating QR codes. You can easily make your code look like your logo or even reflect your website’s design scheme through it. 

Even more fun part is that you can customize your QR code further — adjusting the colors, adding a logo, creating social options, and much more. 

However, you need to remember that some customizations can make it more difficult for QR code scanning apps to properly read the code. So the clever idea is to generate two versions of your QR code — one simple version and another with your desired design.

Step 6: Perform tests on the QR code to make sure it scans.

As mentioned in the previous step, a customized QR code can make it difficult for some mobile apps to “read” them. Make sure to check to see if the QR code reads correctly. And to be secure, try more than just one reader. Google Goggles is a free tool which takes a picture and then tells you what link or item the code “reads to.” Other such free tools to make sure your QR code works properly are QR Code Reader and the built-in QR code reader on iOS 7 Apple’s Passbook.

Step 7: Track and analyze performance.

Follow up on any campaigns using QR codes to be sure that they are actually working properly. Check the amount of traffic coming from each specific code. Check if people are scanning your code but not redeeming their offer once they get to the landing page. 

Having knowledge of this will help you in troubleshooting and adjusting your poor performing QR codes to more closely mirror those that work well.

Generating a QR code is easy. However, building an effective landing page which is mobile optimized can be difficult. It’s one of the important parts of every serious QR code marketing campaign. Thus you are suggested to link your QR code to Oyssa which is a strong mobile-optimized landing page.