We are finally closing down this year 2019 and it is time we start planning the budgets and strategies for the next year, 2020. The amazing thing about social media is that things are always on the change. You have always a new strategy or something entirely new which you can test.
However, when you put your brain to all the other alternative things you can do as a social media marketer, you realize how achieving desired goals can turn very realistic.
So when you are planning for 2020, ask these following questions
“Where do you wish to see your brand go?” and “How will you get there?”
We all want to get there and the only you can get there in the coming year is by following these tips.
Take a Look At Your Social Media Content Strategy
Start with performing a thorough audit of your current social media strategy. Here’s a great way to start, go through everything you published on your website the entire year. Find out which piece of content gained considerate attention and a good number of visits? Which pieces were good in converting visitors?
There will be a lot of information which you will collect so simply place them into different buckets. You can name these buckets based on their results. Sprout social is one particular tool that can help you arrange everything categorically. It comes with a nice tagging feature which allows you to organize.
Specify the goals of your Audit.
- Work double time on contents which are gaining the most impressions and engagements.
- Refine the content that is not good enough or not capturing enough attention.
Often times, the perception of which content is going to work best for the website becomes a rather tricky task because we believe that a custom designed content piece can gain more conversion; whereas, a simple post which is contextually relevant to the business ultimately ends up scoring a good traffic.
Optimize Your Social Media Advertising Strategy
Once you are done auditing the content of your website, it is now time to audit the social media advertising strategy of your website. You can start by analyzing the paid efforts you have invested and categorically study them based on cost per result, cost per impression and number of conversions.
It will help you understand the impact of different implementations on various ad sets and ads. This particular audit can become considerably tiring; however, it will help you understand which targeting types work best for your social media campaigns. But before you optimize your social advertising strategy, you need to define the terms of success for your website.
Whether the success of your website is to gain traction of people, create brand awareness of your product or simply get lead conversions so you can make sales.
Spend on Social Media Content Development
As soon as you are done with the strategy optimization stage, you will now have the chance to improve the social media content. Optimizing social media content holds significant importance because of countless reasons. Content is not just words, but it also contains photo shoots, video shoots, fun graphic elements, and much more. All these elements sum up together to create the perfect social media posts.
Henceforth, such organizations which are looking forward to achieving their big breakthrough should prepare themselves to make a significant investment in their social media content in the coming year. Here’s what social media strategists can actually do! They can gain insight from previous audits and identify the gaps. Then, they can invest their budgets in creating interesting content to fill those gaps.
We understand that not all brands have big budgets to invest in crafting a remarkable social media strategy, but think of it this way! If you are repurposing, again and again, it may land you some level of sales but it won’t be as good as something fresh on the plate. Fresh content backed with budgeting plan will surely help you win your customer’s consent. Especially video content has an increasing benefit here.
Reach Out the Correct Social Influencers
Without partnership, there is a high chance that your voice ever gets heard by the general public. But, since every other trend is dramatically changing, so is the process of reaching out the right influencers.
Partnering up with social influencers who are relevant to your business can do some wonders for you. People on social media do have a lot of following and many of them are highly skilled digital marketers that they can get you the right audience, but they can bring the relevant ones to your doorstep. For that, you need to get integrated with the right influencers.
Once, you connect with the right influencers, you can analyze the content they put on. To personally satisfy yourself, you can also ask them to screenshot their analytics and send them to you. It will simply amaze you how some influencers are really good at what they do.
Benchmark the Competition
As a part of your big social media marketing strategy of 2020, benchmarking the existing competition for your business can make all the difference. Before strategizing, you need to ask yourself the following questions:
- What is your competition like and what is it doing so well?
- Are there ideas which you can borrow from them?
- Can you look at your competitors and analyze market trends?
- What new opportunities can you create by studying them?
We sometimes don’t really know what kind of marketing strategy our competition is running or how much finances are they investing in making these strategies possible. So it is always better to create your own ones even if you are aware of what their implementation is.
Just take a sneak peek into what they are doing to learn what they are doing different and try to muster up your own idea. Identify where your product fits and how best it can provide service to consumers.
Competition is healthy but don’t take it to a whole new level of obsession.
So these are my basic essentials that one should consider before deploying the right social media marketing strategy. Do you have any more ideas which you think is essential to pitch in? Let’s find out.