It doesn’t matter how good your product is if no one knows about it. This is one of the biggest reasons you should focus on your marketing strategy and not just your product.
It requires a significant amount of time and research to ensure that what you are doing is relevant to where people are searching for help. This means you need to take the time to explain your product well enough that people will click on it and do the work required to see if it works for them or not.
So today, we will discuss how you can boost conversions when a crisis hits. As per a survey, 33 percent of people click on a paid search ad because it directly answers their search query.
First off, as a general rule, you should always be able to get someone on the phone within 2-3 minutes if they need help right away (not counting the parts where they’re looking for more information).
That’s why we want to try out some paid search tactics that will allow us to reach more prospects than ever before.
Paid search is one of the most powerful tactics to drive your business sales. But because of its short-term nature, most business owners overlook it during crises.
If you’re a small business owner, you’ve likely never heard of Google AdWords. But if you do have a website, the chances are that your primary source of income comes from it.
However, in the current economic climate, its usefulness as a source of income has fallen off considerably—especially for small businesses. So why should you even bother with it?
The simple answer is that paid search can help you increase your business sales when there is a near-term crisis. It can even help grow sales if there is no near-term crisis to speak of.
And the reason why search has become so powerful is that it addresses both the long-term viability and appeal of your product. In addition, it also addresses the short-term need or desire of your customer to buy now or soon.
What Is Paid Search Advertising?
Paid search advertising is a form of advertising in which you pay for the opportunity to display a search ad in exchange for some type of compensation.
Paid search promotes products and services that you want to sell online. The main goal with paid search is to increase your brand traffic, which will lead to higher sales.
The basic concept behind paid search is that you pay for the chance to appear on websites built by other marketers. These sites are known as “pay scales” or “placements.”
These placements are often referred to as ads. And they can be placed on almost any type of website, including those not having much content or many visitors. So, for example, if a website has zero visitors and just contains an image page, it might be a good candidate for web traffic generation through paid search ads.
While they might not generate much traffic at first, it becomes more likely that a visitor will click on one of the ads to learn more about the product or service being promoted by the company that placed it there.
The pay-per-click (PPC) model works like this: You advertise through an advertiser’s website and receive payment when someone clicks on an ad shown within the website’s pages.
Paid search ads are typically more specific than banner ads, so they are sometimes referred to with different names depending on how they are classified: “PPC Ads,” “Link Ads,” “Found Ads,” “Targeted Ads,” etc.
In general terms, though, PPC ads aim for highly targeted advertisements that people specifically find helpful when searching online and users who have visited certain pages relevant to your business (e.g., purchase pages).
Most PPC advertising works by having users go through a set series of steps before taking any action, such as clicking on an advertisement or completing a transaction.
The goal is directed towards increasing your brand awareness to build trust with your customers and get them coming back into your brand’s ecosystem. Whether that’s buying something from one of your products or just browsing around the site like someone you know would do if you were trying out your service/product yourself!
Mobile-friendly ads work best because most people visit websites while using their mobile devices. As a result, mobile-friendly adverts are typically less expensive than non-mobile-friendly ones, which means this form of digital marketing is more.
So here’s how to use paid search to create killer custom-built explainer videos:
1) Use them to explain the value and benefits of your product in terms that are relevant and compelling enough for customers.
Related videos from other sources could be great too, but they will be more likely to confuse than educate their target audience about what their solution can do for them.
If this seems like an impossible task, try using video content that teaches different aspects or ideas about your product in a single video instead. This will make it much easier for people who aren’t technical savvy to understand and get behind what they are hearing you explain in the video rather than being confused by it all at once!
2) Paid search can also be used to drive sales when there isn’t a near-term crisis looming over you (like if you make baby clothes).
Just like in video marketing above, make sure that the video explains how your product works and what value it offers over other competitors’ products (or competitors themselves).
The key here is not just making sure that people know about it but also getting them excited about buying now rather than later.
This may sound daunting at first but remember: If people don’t believe something will happen for them later down the road, they won’t buy now…period!
This requires time to understand how exactly you need customers today (what problem does your product address), then convince listeners/viewers of this problem.
Benefits of investing in Paid Search Advertising to thrive your Business Sales During the crisis
While it is not as well known, Google AdWords is one of the most powerful tools available for growing your business through paid search advertising. Unfortunately, in today’s fast-paced world, many small businesses don’t have the time or budget to do all that traditional paid search marketing hands down offers.
However, there are some very effective ways to leverage this tool and optimize your campaign for a fast return on investment.
Paid Search Advertising allows you to precisely target your keywords and relish the benefits of having high visibility on the search results page. It is also a great way to have a measurable ROI on SEO.
Mentioned above is a video showing some of these benefits and discussing how they can help small businesses grow their business sales during any crisis.
Looking for a way to boost your business sales? Paid search might just be the answer. But it isn’t all about typing in keywords, optimizing ads, and hoping for the best.
There is much more that goes into effective paid search marketing tactics. And you can get started by reaching out to us for help with custom-built explainer videos today!
Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.